The trailer picks up on the motif of the thriller - the fear of falling asleep - and translates it into a short horror sequence full of suspense and menace. Fast cuts, dark imagery and a rising dramaturgy lead directly into the premise of the story: What happens if your nightmares don't go away as soon as you wake up?
Whoever sleeps, wins!
The social media challenge called on the community to post photos of themselves asleep. Users could share their posts under the campaign hashtag and become part of the REM campaign. The main prize was an exclusive stay at a 5-star luxury sleep retreat - in keeping with the central theme of the book: sleep, dreams and the dark world of the REM phase.
The landing page for REM draws visitors directly into a world in which sleep becomes a danger and nightmares know no bounds. Dark visual worlds, flowing transitions and a permanent restlessness in the design create the feeling of never really being awake. Between distorted realities and subtle disturbances, a digital experience unfolds that takes up the logic of dreams - fragmented, intense and unpredictable.
