as a human.
Brands have a home and different cultural backgrounds. They´ve got friends, families, dreams, a certain perspective on life and a specific way of talking and acting. To put it in a nutshell, brands, just like human beings, have got an identity.
We get together with brands, determine their core identity and develop a suitable communications strategy to present it to the public in a comprehensible and authentic way. This is why brot & salz has created the idea of the „Human Brand“, which considers brands to be personalities in a social environment.
Who is your
is in the
Holistic marketing has to understand any touch point with stakeholders as an integral part of the general communications strategy.
An authentic brand image can only be achieved, if the message of your brand is identical with its actions and its actions are identical with its appearance. As your marketing agency we identify all potentially fitting communications channels and teach your brand the language of your target audience.
Creativity is our way of life. The constant discovery of new and modern paths of communication determines our everyday life and our portfolio.
Being the linchpin in our extensive creative network we gather teams of specialists for every single project. We arrange transparent project management for efficient processes that go easy on resources.
brot & salz is
for the people.
brot & salz is an advertising agency based in Berlin.
brot & salz is german for bread and salt, an internationally emblematic tradition – a gift for someone who has just moved into a new home. This is the core competence of the agency. brot & salz accompanies brands along their surge into new markets and business environments.
We creatively and precisely translate brand identity into timeless design and contemporary communications to help brave brands stand out from the crowd and position themselves clearly in the market.
Always be the needle,
never the haystack.