brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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+49 (0)30 28 50 09 02

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kontakt@brotsalz.de

Bülowstr. 56

10783

Berlin

Brand Communication

Heartcore Branding

Distinctive brand identities, powerful campaigns, clear communication. From the core of your brand.

Schedule initial consultation

Discover our approach

Since 2015 in Berlin

300+ brands accompanied

Red Dot Design Award

5,0 on Google

Is that coming
Sound familiar?

Before

First-class work, but a brand presence without a recognizable core, somewhere between generic and dated.

Five service providers for web, print, social, and SEO – and none of them talk to each other.

The best people choose the competition because they simply have the better presentation.

Afterward

A seamless brand identity that showcases your expertise at first glance.

brot & salz: Your Partner for Strategy, Design, Content, and Performance

An employer brand that gets straight to the point of your culture and values.

Brands that we
shaped

bbd sharepic Facebook social media image

Friedrichstadt-Palast Berlin – BLINDED by DELIGHT

Tag der deutschen Einheit 2020

Wölkchen

One picture shows the SChloss bellevue with the white federal eagle in front of it.

Der Bundespräsident

A picture shows the Freshfields flyer for the "challenge today" campaign.

Freshfields Employer Branding

bs case berliner sparkasse thumbnail

Berliner Sparkasse

A picture shows the new thumbnail of the Cold War Museum Berlin by the brot&salz agency from Berlin.

Cold War Museum Berlin

Authors Annika Strauss and Sebastian Fitzek hold the book *REM* against a red background featuring a dreamcatcher motif – Header image: Fitzek & Strauss *REM* Case

Fitzek & Strauss - REM

Versace

brot & salz - The picture shows our case LIVING BERLIN with the campaign Home of Interior Dreams.

LIVING BERLIN

How do you notice,
that your brand a
Needs a restart?

01

Your website looks good,
doesn't bring in any inquiries.

02

Content is being produced, but there is no overarching theme holding it all together.

03

As an FMCG brand, the products need to stand out on the shelf among hundreds of others, but they don't.

04

You know you need to be more visible online, but you lack the time and the team to do it.

05

As a law firm or financial service provider, you want to attract talent, but you look like every other institution.

06

You are looking for a partner who not only executes, but also thinks strategically.

Three things that arise,
if you work with us:

Clarity

After the CORE workshop, you know who you are as a brand. And every decision can be measured against that.

Consistency

Design, campaign, and communication come from a single source, not from five different service providers.

Results that matter

From a ROAS of over 5 in performance campaigns to showtimes that sell out even before the premiere: Our work is reflected in numbers, not just in images.

From the brand core to
for ongoing support.

Six steps that build on one another — project-based or in individual disciplines. You decide where to start.

01 Briefing & CORE Workshop

We get to know you and your brand and work together in the CORE workshop to develop the core of your brand.

02 Concept & Strategy

From the core of the brand, we develop a positioning and strategy for all your brand's touchpoints.

03 Design & Media Production

Corporate design, photography, and video production are created from a single source.

04 Development

Websites, shops, and web apps – implemented to be technically sound, accessible, and SEO-optimized.

05 Marketing & Launch

Campaign rollout, performance marketing, and launch support.

06 Ongoing support

Maintenance contracts, managed hosting, and marketing retainers after project completion.

Schedule initial consultation

The minds behind
brot & salz

Behind it is a 25-member team of Concept, copy,
Design, Motion Design, Web Development, Online
Marketing, photography, video production and
Project Management in Berlin.

Teferie Tafesse (Co-Founder & Creative Director) and Hannes Dorrer (Co-Founder & Head of Marketing)

The brot & salz Team

Frequently Asked Questions

We do not start with design, but with your core brand identity. In the CORE workshop, we work together to define who you are as a brand and derive your positioning, design, campaign, and communication from it. This is how a consistent brand presence is created across all channels.

We work across industries—from legal, tax, and finance to real estate, retail, hospitality, and FMCG, as well as culture, entertainment, technology, industry, and the public sector. In doing so, we are familiar with highly regulated B2B markets, emotional B2C environments, and complex public structures. Our clients include DLA Piper, Berliner Sparkasse, Mercedes-Benz, BIKINI BERLIN, Audible, Sebastian Fitzek, and various Berlin senate departments. This range enables us to quickly familiarize ourselves with different markets, target groups, and communication challenges.

We do not have fixed price lists. After a free initial consultation, you will receive a customized offer.

45 to 90 minutes, in person and without obligation.

Yes, the decisive factor is the shared conviction that brand identity is the foundation of every communication.

Your next step:
the initial consultation

In 45 to 90 minutes, we will get to know your brand and honestly tell you where the biggest lever lies.
Personal and non-binding.

Schedule initial consultation

Discover our approach

Since 2015 in Berlin

300+ brands accompanied

Red Dot Design Award

5,0 on Google

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