brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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+49 (0)30 28 50 09 02

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kontakt@brotsalz.de

Bülowstr. 56

10783

Berlin

brot & salz — Advertising Agency Berlin

Heartcore Branding

Distinctive brand identities, powerful campaigns, clear communication. From the core of your brand.

Discover our approach

Since 2015 in Berlin

Trusted by 300+ brands. begleitet

Red Dot Design Award

5.0 on Google

Does this
sound familiar?

Before

A first-rate piece of work, but a brand identity without a clearly recognizable core, somewhere between generic and old-fashioned.

Five service providers for web, print, social, and SEO – and none of them talk to each other.

The best people choose the competition because they simply have the better presentation.

After

A seamless brand identity that showcases your expertise at first glance.

brot & salz: Your Partner for Strategy, Design, Content, and Performance

An employer brand that captures the essence of your company culture and values.

Brands We've
Shaped

bbd sharepic Facebook social media image

Friedrichstadt-Palast Berlin – BLINDED by DELIGHT

German Unity Day

Wölkchen

One picture shows the SChloss bellevue with the white federal eagle in front of it.

Der Bundespräsident

DLA Piper Employer Branding

bs case berliner sparkasse thumbnail

Berliner Sparkasse

75 Years of the Mickey Mouse Magazine

75 Years of the Mickey Mouse Magazine

Authors Annika Strauss and Sebastian Fitzek hold the book *REM* against a red background featuring a dreamcatcher motif – Header image: Fitzek & Strauss *REM* Case

Fitzek & Strauss - REM

Versace

brot & salz - The picture shows our case LIVING BERLIN with the campaign Home of Interior Dreams.

LIVING BERLIN

How can you tell
that your brand
needs a fresh start?

01

Your website looks great,
but it isn't generating any inquiries.

02

Although content is being produced, there is no overarching theme that ties everything together.

03

As an FMCG brand, your products need to stand out from hundreds of others on the shelf, but they don't.

04

You know you need to have a stronger online presence, but you don't have the time or the team to make it happen.

05

As a law firm or financial services provider, you want to attract top talent, but you come across just like any other organization.

06

You are looking for a partner who not only executes, but also thinks strategically.

What our
Customers say

We've completely reimagined our entire brand with brot & salz. We're super happy and really appreciate the personal collaboration!

Julius Widmayer & Valentin Hickel

Founder of JUUZ Protein Limo

brot & salz has been with us at our events for over 10 years—through thick and thin. Creative, reliable, and always fully committed.

Christine Meinecke-Wohlthat

Managing Director of Wohlthat Entertainment

Three things that happen,
when you work with us:

Clarity

After the CORE workshop, you know who you are as a brand. And every decision can be measured against that.

Consistency

Design, campaign, and communication come from a single source, not from five different service providers.

Results that matter

From a ROAS of over 5 in performance campaigns to showtimes that sell out even before the premiere: Our work is reflected in numbers, not just in images.

From the brand essence to
ongoing support.

Six steps that build on one another — project-based or in individual disciplines. You decide where to start.

01 Briefing & CORE Workshop

We get to know you and your brand, and together we develop the core of your brand in the CORE Workshop.

02 Concept & Strategy

Starting with the brand's core, we develop a positioning and strategy for all of your brand's touchpoints.

03 Design & Media Production

Corporate design, photography, and video production are all provided from a single source.

04 Development

Websites, shops, and web apps – technically flawless, accessible, and SEO-optimized.

05 Marketing & Product Launch

Campaign launch, performance marketing, and support for the market launch.

06 Ongoing Support

Maintenance contracts, managed hosting, and marketing framework agreements after project completion.

The People behind
brot & salz

Behind it all is a 25-person team in Berlin that specializes in concept development, copywriting,
design, motion design, web development, online marketing,
photography, video production,
and project management. in Berlin.

Teferie Tafesse (Co-Founder & Creative Director) and Hannes Dorrer (Co-Founder & Head of Marketing)

The brot & salz Team

Frequently Asked Questions

We don’t start with the design—we start with your core brand identity. In the CORE workshop, we work together to define who you are as a brand, and use that as the foundation for your positioning, design, campaigns, and communication. This creates a consistent brand image across all channels. So entsteht ein konsistenter Markenauftritt über alle Kanäle hinweg.

We work across a wide range of industries—from law, taxes, and finance to real estate, retail, hospitality, and FMCG, as well as culture, entertainment, technology, manufacturing, and the public sector. We are familiar with highly regulated B2B markets, emotionally driven B2C environments, and complex public sector structures. Our clients include DLA Piper, Berliner Sparkasse, Mercedes-Benz, BIKINI BERLIN, Audible, Sebastian Fitzek, and various Berlin Senate departments. This breadth of experience enables us to quickly familiarize ourselves with different markets, target audiences, and communication challenges.

We don't have fixed price lists. After a free initial consultation, you'll receive a customized quote.

45 to 90 minutes; in person and with no obligation.

Yes, the key factor here is a shared belief that brand identity is the foundation of all communication.

Your next step:
the initial consultation

In 45 to 90 minutes, we’ll get to know your brand and tell you frankly where the greatest potential lies.
In person and with no obligation.

Discover our approach

Since 2015 in Berlin

Trusted by 300+ brands. begleitet

Red Dot Design Award

5.0 on Google

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