brot & salz brand communication
The bread & salt
CORE.
brot & salz is Germany's leading agency for identity-based brand communication. Our work with brands therefore always begins with the question:
Using an intensive and efficient process, the specially developed CORE workshop, we uncover the core of the brand identity and formulate it precisely.
Because if you want to spread your brand message consistently across all communication channels, you need to be clear about the essence of your narrative.
Only then are we able to translate this core message into storytelling that skillfully respects the rules of the respective channels and speaks the language of the target group.
How we work
Brand essence
Identity
Brand
A brand that speaks as it acts and acts as it looks is perceived as a genuine, authentic personality.
We sit down with brands, determine their brand essence and develop the right communication strategy to convey this identity authentically and clearly to the outside world. To this end, the advertising agency brot & salz has developed the "human brand" approach, which sees brands as personalities in a social environment.
Who is
the brand?
Brands have a home, friends, family, dreams, an attitude to life, a way of speaking and acting.
In a nutshell: an identity
brot & salz
for the world.