brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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+49 (0)30 28 50 09 02

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kontakt@brotsalz.de

Bülowstr. 56

10783

Berlin

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AM TACHELES

Branding Corporate Design Events Web design/UX/UI Websites

AM TACHELES – arguably Berlin’s most controversial yet most visionary urban development project – comes together as a coherent whole through the visual identity and communication developed by brot & salz: living, working, and shopping blend into a place of urban elegance, defined by character and a clear sense of identity.

The iconic round arches of the architecture designed by Herzog & de Meuron are reimagined by us in AM TACHELES’ corporate design, telling the story of a neighborhood in a modern metropolis. Referential. Consistent. Distinctive.

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AM TACHELES is a remix: of culture and lifestyle, of heritage and experimentation, of substance, style, and the courage to rethink what’s possible. This comes to life in a vibrant visual language and in a claim that embodies understated confidence: Not your average Berlin backyard.

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AM TACHELES Merchandise T-Shirts

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BACKYARD SESSION – This event series, conceived by brot & salz, invites you to experience the neighborhood firsthand—with international influencers, artists, musicians, and brands spanning street style, sports, food, and culture. Head to AM TACHELES.

in the backyard