EN
EN DE
Dark Mode
Light Mode
Back

Schönhauser Allee Arcaden

BrandingPhotography

With the "Beautiful. More beautiful. Schönhauser Allee Arcaden." - campaign, brot & salz combines images from real life with colorful illustrations full of dynamism and creative lightness to mark the 25th anniversary of the arcades.

Advertising poster subway campaign 25 years Schönhauser Allee Arcaden
Gift card campaign 25 years Schönhauser Allee Arcaden
Advertising poster subway campaign 25 years Schönhauser Allee Arcaden
Advertising poster subway campaign 25 years Schönhauser Allee Arcaden
Advertising poster subway campaign 25 years Schönhauser Allee Arcaden

Shopping Center Campaign for the 25th Anniversary: The tagline „Beautiful. More Beautiful. Schönhauser Allee Arcaden.“ sums up 25 years of Schönhauser Allee Arcaden in Prenzlauer Berg.

Sticker design & logo of the campaign 25 years Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
Honey Design of the campaign 25 years Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
Bag campaign 25 years Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
Advertising poster campaign 25 years Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
T-shirt merchandise for the 25 years Schönhauser Allee Arcaden campaign "Schön. More beautiful. Schönhauser Allee Arcaden"
Flyer of the campaign 25 years Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
Advertising poster campaign 25 years Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
Poster of the campaign 25 years Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
Map of the 25th anniversary campaign Schönhauser Allee Arcaden "Schön. More beautiful. Schönhauser Allee Arcaden"
Client

Schönhauser Allee Arcaden

Year

2024

Range

Shopping

Website

To the website

Go to the project

JUUZ
Protein Soda

Branding
Corporate Design
JUUZ is Germany’s first canned protein soda. It was therefore a very special honor to help this innovative product shine in all its new glory. But the challenge was no small feat. What should a brand look like that not only makes a statement as a lifestyle brand but also stands out on the shelf?
JUUZ is Germany's first canned protein soda. This new product...
Go to the project

Forever Young Rebranding

Branding
Corporate Design
Photography
Video production
Web Design / UX / UI
From a personality-driven brand to a premium benchmark: The dietary supplement market is noisy. Hype products, empty promises, and fleeting trends dominate the landscape. Right in the middle of it all: Forever Young—a brand with a rich heritage that is now taking a decisive step forward. Moving away from a purely personality-driven brand centered on Dr. Strunz, it is evolving into an independent, future-proof brand that uncompromisingly combines values and quality.
From a Personal Brand to a Premium Benchmark: The Market for Nutritional Supplements...
Go to the project

Fitzek & Strauss
- REM

Branding
Video production
Web Design / UX / UI
Websites
Psychothrill meets horror: The new book, REM, by Sebastian Fitzek and Annika Strauss is about nightmares and the border between dream and reality. For the launch, brot & salz developed a social-first campaign with a book trailer and challenge that translated the central theme of the book - sleeping - into an interactive community experience that catapulted the book straight to number one in the Amazon book charts.
Psychological thriller meets horror: In the new book, REM, by Sebastian Fitzek and...
Go to the project

AM TACHELES

Branding
Corporate Design
Events
Web Design / UX / UI
Websites
AM TACHELES - probably Berlin's most controversial and at the same time most visionary urban development project - finds a clear unity through the visual identity and communication developed by brot & salz: living, working and shopping merge here into a place of urban elegance, with character and attitude.
AM TACHELES - probably the most controversial and at the same time most visionary urban...
Go to the project

Sebastian Fitzek
- The neighbor

Branding
Photography
Software & Webapps
Video production
Web Design / UX / UI
Websites
Who is the neighbor? The campaign for Sebastian Fitzek's „The Neighbor“ plays with the fear of never really being alone - and the realization that anyone could be the neighbor. Using the #fitzeknachbar generator, fans become part of the thriller themselves. An eerily immersive campaign that unfolds like the dark tendrils of the hedge on the book cover - digital, real and frighteningly close.
Who is the neighbor? The campaign for Sebastian Fitzek's „The Neighbor“ s...
Go to the project

BLINDED by DELIGHT

Video production
Oh, what it would be like to wake up in a world of happiness... we answer this question in moving images for the legendary Friedrichstadt-Palast. With the animation for the key visual and the show trailer for the Grand Show "BLINDED by DELIGHT", we had to do justice to the most elaborate show that the largest theater stage in the world has ever seen, without being dazzled by the countless Swarovski crystals and gigantic LED screens. Voilà.
Oh, what it would be like to wake up in a world of happiness... for the le...
Go to the project

Buttz

Campaigns
Online Marketing
Performance
Stores
Strategy
Innovative performance marketing meets creative consulting: brot & salz developed a data-driven approach for Buttz that takes meta prospecting to a new level.
Innovative performance marketing meets creative consulting: For...
Go to the project

Versicherungskammer

Branding
Employer branding
Photography
Online Marketing
Performance
Strategy
Video production
Web Design / UX / UI
Versicherungskammer is Germany's largest public insurer with a focus on personal and property insurance. brot & salz developed an employer branding campaign around the claim "More of it!" that has everything the recruiting heart desires: crisp ad copy, optimized landing pages, rollout concept and campaign design - supported by an authentic photo and video production that is convincing nationwide and regionally noticeable.
The Versicherungskammer is Germany's largest public insurance company.
Go to the project

Florett & Falke

Branding
Corporate Design
Photography
Brands
Web Design / UX / UI
Websites
Florett & Falke is a boutique law firm specializing in companies in times of crisis. They stand for expertise, strategic vision and the courage to act decisively in difficult times. brot & salz has given this claim a new face: with a new name, new claim and completely new corporate design, state-of-the-art website and holistic brand messaging.
Florett & Falke is a boutique law firm specializing in corporate...
Go to the project

Sebastian Fitzek
- Horror date

Online Marketing
Performance
Software & Webapps
Strategy
Video production
Web Design / UX / UI
Websites
Bestselling author Sebastian Fitzek has written his third novel: "Horror-Date" - not a thriller, although you meet a lot of psychos when dating! Our campaign for the book asks for the craziest and funniest dating experiences of the fans.
Bestselling author Sebastian Fitzek has written his third novel:...
Go to the project

Young Show

Corporate Design
Strategy
Web Design / UX / UI
By children, for children—but definitely not child’s play. By children, for children—but definitely not child’s play. At the Friedrichstadt-Palast in Berlin, even the little ones take the stage at the world’s largest theater as part of the Young Show. With its first post-COVID production, „Frida & Frida," the Friedrichstadt-Palast has once again shattered its own records and sold out its first run even before the premiere—thanks in part to the key visual and show trailer created by brot & salz.
By children, for children—but definitely not child's play. By children for...
Go to the project

LIVING BERLIN

Branding
Corporate Design
Campaigns
Brands
Online Marketing
Strategy
Web Design / UX / UI
Websites
As lead agency, brot & salz led the house for luxury interior design LIVING BERLIN into a new era: The "Home of Interior Dreams" campaign consisting of a dreamlike photo and moving image campaign, a new corporate design and a new website won a Red Dot Design Award in the Brands & Communication Design category.
brot & salz led the house for luxury interior design LIVING BERLI...
Go to the project

Sebastian Fitzek - The Calendar Girl

Photography
Online Marketing
Performance
Strategy
Video production
Web Design / UX / UI
Websites
The bestseller campaign for the new Fitzek thriller "Das Kalendermädchen" was developed by brot & salz in exclusive collaboration with Germany's No. 1 bestselling author Sebastian Fitzek. From photo and video production, design, fan activation to the campaign's playout via online, social and OOH.
The bestseller campaign for the new Fitzek thriller "The Calendar Girl...
Go to the project

Wempe

Photography
Video production
Wempe knows how to party! And has been doing so since 1878.<br /> brot &amp; salz handled the video production and photography for Wempe Berlin’s Circus Extravaganza—amid the glamour of the Club Theater, where disco balls sparkled just as brightly as the jewels on the wrists of the celebrity guests.
Wempe knows how to party! And has been doing so since 1878.<br /> For the Circ...
Go to the project

Sebastian Fitzek - Die Einladung

Photography
Online Marketing
Performance
Strategy
Video production
Web Design / UX / UI
Websites
In Sebastian Fitzek's new psychological thriller, the joy of the invitation meets the invitation to die. The campaign concept of brot & salz skillfully picks up on this dualism in two communication strands and brings the book to number 1 on the Spiegel bestseller list.
In Sebastian Fitzek's new psychological thriller, the joy of ...
Go to the project

Seitz relaunch

Corporate Design
Web Design / UX / UI
Websites
Seitz Law Firm Relaunch: Corporate Design, Website & Brand Messaging for Germany’s leading employment law firm – implemented by brot & salz Berlin. With the opening of new offices in October 2023, Seitz has cemented its position at the top of the market—and has fittingly underscored this major milestone with a comprehensive relaunch of its website, corporate design, and brand messaging.
Seitz Law Firm Relaunch: Corporate Design, Website & Brand Messaging...
Go to the project

Weischer Employer Branding

Branding
Employer branding
Brands
The media powerhouse Weischer is the proud home of a real working family - in the truest sense of the word, as the traditional Hamburg-based company has been run by the Weischer family since the 1950s. Having grown from a pure cinema marketer to a cross-media group, we have helped Weischer to get to the heart of its identity as an employer.
The Weischer media powerhouse is the proud home of a real workin...
Go to the project

Botanische Nacht

Branding
Corporate Design
Events
Online Marketing
Performance
Strategy
Web Design / UX / UI
Websites
For Botanical Night, the Botanical Garden Berlin, one of the most beautiful places in the capital, is transformed into the dreamlike fantasy world of Botania. On around 43 hectares, visitors can expect a varied program surrounded by various illuminated plants and greenhouses.
For Botanical Night, the Berlin Botanical Garden, a unique place in...
Go to the project

Sebastian Fitzek Website

Online Marketing
Performance
Strategy
Web Design / UX / UI
Websites
Even on a pleasant walk in the park, a gruesome psycho killer could be waiting behind the next spruce tree. Die-hard fans of Sebstian Fitzek know this and can experience this nerve-wracking journey on his new website. We dive into the deepest abysses of the human psyche with Germany's most successful author in the horror elevator!
Even during a nice walk in the park, the next fic...
Go to the project

Mercedes-Benz

Branding
Events
brot & salz conceived and designed a journey through the history of the Group under the motto "Unser Werk in neuem Licht". Employees and colleagues experienced the very first Mercedes-Benz plant in Berlin-Marienfelde, founded in 1902, in a new light.
brot & salz conceptualized and designed under the motto "Our We...
Go to the project

Tag der deutschen Einheit 2020

Events
Online Marketing
Performance
Software & Webapps
Strategy
Websites
2020? That's right, corona! That means 30 years of German unity without fireworks, visitors and a stage. brot & salz therefore transformed the 30th anniversary celebrations into a hybrid digital experience for the whole of Germany. The presentations of the federal states, the Federal President and the federal constitutional bodies were virtually translated via an interactive and multimedia EinheitsEXPO Experience.
2020? That's right, Corona! That means 30 years of German unity without fireworks.
Go to the project

Tag der deutschen Einheit 2016

Events
German Unity Day is one of the most important public holidays in the Federal Republic of Germany. It commemorates the reunification of Germany on October 3, 1990 and is celebrated extensively throughout the country. Numerous public festivals are held to mark this milestone in German history.
The Day of German Unity is one of the most important public holidays in the...
Go to the project

Fanmeile Berlin

Branding
Corporate Design
Events
Photography
Video production
On the Mile, freedom must be boundless. After all, what could be more liberating than collectively jumping over the inhibition threshold with hundreds of thousands of like-minded people when Götze sends the Argentinians home with a silver medal?
Freedom must be limitless on the Mile. Because what is bef...
Go to the project

Mastercard

Video production
Priceless Cities gives Mastercard cardholders access to unforgettable experiences around the world. brot & salz documents these experiences in the media and turns them into something priceless.
Priceless Cities gives Mastercard cardholders access to unrivaled...
Go to the project

Together Berlin

Branding
Corporate Design
Photography
Video production
A large memorial concert at the capital's landmark on the evening before Christmas 2016 sent a strong signal just a few days after the terrible terrorist attack on Breitscheidplatz: We stand together! We are strong! We are Berlin!
A large memorial concert at the capital's landmark in the evening...
Go to the project

Sommerliebe

Branding
Campaigns
Video production
The Sommerliebe Festival is Nuremberg's biggest festival for electronic music. Tens of thousands of festival fans flock to the legendary Zeppelinfeld every summer to celebrate with Robin Schulz, Deborah de Luca, Dj Koze, Kollektiv Turmstrasse and Len Faki. brot & salz provided the texting, design and the aftermovie for the fifth anniversary.
The Sommerliebe Festival is Nuremberg's largest festival for electronic...
Go to the project

a&o

Photography
If you share your room with Berghain tourists and early risers with children, you deserve the very best in room furnishings and service. Our pictures show that a&o is the perfect address for this.
Those who share their room with Berghain tourists and early risers with children ...
Go to the project

Freshfields Employer Branding

Branding
Employer branding
Photography
Brands
Websites
What do hard-working, high-performance lawyers and out-of-the-box-thinking legal savants have in common? And how is the performance of the heroes in the background of one of the world's top commercial law firms duly recognized? These questions and many more are answered by Freshfields Bruckhaus Deringer's new employer branding campaign, which has been rolled out globally following its highly successful launch in continental Europe!
What do hard-working, high-performance lawyers and out-of-the-box thinkers have in...
Go to the project

Begabtes Berlin

Branding
Corporate Design
Events
Brands
In Berlin, you don't have to juggle torches while standing on one leg on Alexanderplatz to be considered talented. It is also enough to have redefined the Pythagorean theorem in third grade or to have written your first symphony at the age of four. No fun, the Senate program "Begabtes Berlin" is for everyone!
In Berlin, you don't have to stand on one leg on Alexanderplatz...
Go to the project

Berlin-Tag

Branding
Corporate Design
Events
Online Marketing
Performance
Strategy
Video production
Berlin-Tag is Germany's largest careers and information fair in the education sector. In presentations and consultations, visitors can find out about the many career opportunities and prospects in Berlin's daycare centers, schools and youth welfare offices.
The Berlin Day is Germany's largest careers and information fair in...
Go to the project

Sebastian Fitzek - Playlist

Photography
Online Marketing
Performance
Software & Webapps
Strategy
Video production
Web Design / UX / UI
Websites
When the boundaries between bloody psychological thriller fiction and pure pop music relevance become blurred in an interactive real fiction experience in which real fans can win their own kidnapping, a master of his trade like bestseller Sebastian Fitzek has to pull the strings in the background.
When the boundaries between bloody psychological thriller fiction and pure po...
Go to the project

Falling | in Love Grand Show

Branding
Software & Webapps
Video production
Every two years, it's that time again: the legendary Friedrichstadt-Palast invites you to the new Grand Show! And just like the show itself, the rollout with key visual design and moving images by brot & salz is an experience to fall in love with. This time in the truest sense of the word: "Falling | in Love".
Every two years it's that time again: the legendary Friedrichstadt-Pal...
Go to the project

StEPS

Branding
Corporate Design
Brands
Video production
This path will not be an easy one. The transformation from penniless mathematician to highly esteemed senior teacher at StEPS, the study center for all teacher trainees in Berlin, requires blood, sweat and tears. But the light at the end of the tunnel shines brightly and, as we all know, even the longest journey begins with a single step.
This path will not be an easy one. The transformation from destitute...
Go to the project

Versace

Events
Campaigns
Influencers from all over Germany accepted Versace's invitation to the boutique on Kurfürstendamm Berlin for the launch of the new Versace Menswear Style Files Pre-Spring 17 Collection. With the "Versace GIF Booth Experience" and the hashtag #veryversace, we developed an interactive social media experience with a wide reach.
Influencers from all over Germany accepted Versace's invitation to the...
Go to the project

Arise Grand Show

Branding
Corporate Design
Video production
Web Design / UX / UI
"ARISE" - The show of records! 766,000 visitors saw the spectacular Grand Show at the Friedrichstadt-Palast. With ticket sales of over 47 million euros, "ARISE" was the most successful Grand Show in the history of the venue. brot & salz created the enchanting visual world around "ARISE" in the form of a spectacular teaser and show trailer, radiant key visuals, an unmistakable corporate design and glamorous web design.
"ARISE" - The show of records! 766,000 visitors saw the spectacular...
Go to the project

Der Bundespräsident

Video production
When Frank-Walter Steinmeier calls us into the hallowed halls of Bellevue Palace, we get curious. Especially when the mission is to travel all over Germany and get to know and interview 30 of the country's most interesting citizens. The video collage "Shared History(ies) - Shared Wishes" shows their stories, experiences and fates about being German
When Frank-Walter Steinmeier enters the hallowed halls of Bellevue Castle, he...
Go to the project

Spandau Arcaden

Branding
Photography
Video production
When one of Berlin's largest shopping centers longs for change, brot & salz is naturally there to help. The simple question "What are the Spandau Arcaden for you?" gave rise to the Arcaden's humorous and colorful new branding campaign - with a good dose of regional patriotism and a pinch of typical Berlin tongue-in-cheek.
When one of Berlin's largest shopping centers is looking for a change, it's...
Go to the project

Felix1 Brand Identity

Branding
Corporate Design
Web Design / UX / UI
There's nothing more exciting than an action-packed payroll or business tax return! Especially when you don't have to deal with impersonal chatbot phrases from pseudo-digital tax apps or drive truckloads of files around at the end of each month.
There is nothing more thrilling than an action-packed payroll or ...
Go to the project

100 years of Friedrichstadt-Palast

Branding
Web Design / UX / UI
The legendary Friedrichstadt-Palast turned 100 and we popped the corks. Under the motto "A century of Palast", brot & salz developed the official design for the stage anniversary. The focus is on strong typography that artistically merges past and present.
The legendary Friedrichstadt-Palast has turned 100 and we have...
Go to the project

Internationales Deutsches Turnfest 2017

Events
Can people fly? With the conception of the opening show for the International German Gymnastics Festival, we questioned the natural law of gravity and let athletes and musicians float into the night sky in front of the Brandenburg Gate.
Can people fly? With the conception of the opening show of the Int...
Go to the project

Concept Store @ BER Airport

Branding
Stores
Video production
Ready for takeoff? brot & salz goes BER! What do you do when you're waiting for your flight after security? Sit around and get bored... We have another suggestion!
Ready for takeoff? brot & salz goes BER! What do you do when you are n...
Go to the project

Berliner Sparkasse

Photography
Campaigns
Online Marketing
What do a horse at Alexanderplatz, a lady in a mafia back room, a party crasher at an exquisite dinner party and hungry sharks in a swimming pool have in common? Berliner Sparkasse commissioned brot & salz to translate the product worlds of insurance, real estate and personal loans into campaign motifs.
What do a horse at Alexanderplatz, a lady in a mafia backstage...
Go to the project

Wölkchen

Branding
Corporate Design
Photography
Online Marketing
Performance
Stores
Strategy
Video production
Websites
We gave the capital's eau de toilette the most harmless name possible: Wölkchen. Bright like pink cotton candy on the outside. Inside, you feel like you're sitting on clouds. For the competition, a storm is brewing in the toilet sky. Here comes the fresh breeze with Berlin understatement, because it knows what it can do. Your castle in the air. Your little cloud.
We gave the capital's eau de toilette the most harmless possible...
Go to the project

Schreib oder Stirb

Online Marketing
Performance
Software & Webapps
Strategy
Video production
Websites
ATTENTION: In addition to an extremely exciting plot, this book may also contain traces of humor. The captivating combination of Fitzek thrills, Beisenherz humor and the campaign orchestrated by brot & salz, which culminated in the "Schreib oder Stirb" book smoke, catapulted the book straight to number 1 on the SPIEGEL bestseller list.
ATTENTION: In addition to an extremely exciting plot, this book can also ...
Go to the project

Silvester in Berlin

Events
Let's be honest, if a New Year's Eve party was really good, you usually don't remember it. And Berlin knows how to party properly! That's why our camera teams had the honorable task of filling the memory gap of a million party people with film tears.
Let's be honest, if a New Year's Eve party was really good, you remember it ...
Go to the project

Cold War Museum Berlin

Branding
Corporate Design
Photography
Online Marketing
Performance
Stores
Strategy
Video production
Web Design / UX / UI
Websites
The Cold War Museum is the first Museum 4.0. The interactive and multimedia presentation exhibition on the subject of the Cold War is located on Unter den Linden. brot & salz was the lead agency for the entire corporate design, claim and marketing strategy.
The Cold War Museum is the first Museum 4.0. The interactive and multidisciplinary...