Advertising Agency: Questions and Answers

brot & salz is a Berlin-based advertising agency specializing in identity-driven brand communication, located at Bülowstraße 56, 10783 Berlin. Founded in 2015, we now work with a team of 11 to 50 people specializing in concept development, design, media production, development, and marketing. We view brands as living personalities—not merely as visual systems.

Every creative initiative—whether it’s a campaign, a website, or a video production—stems from a brand’s core identity. That’s why we don’t start with aesthetics, but with the question: Who are you, really? Based on this identity, we create communication that is consistent, recognizable, and emotionally resonant—across all channels.

brot & salz was founded in Berlin in 2015. Since then, we have served over 100 clients in the fields of culture, entertainment, retail, law, finance, and the public sector. In 2025, we celebrated our 10th anniversary.

brot & salz is led by its two founders, Teferie-Amenu Tafesse (Creative Director) and Hannes Julian Dorrer (Head of Marketing).

The core team at brot & salz consists of between 11 and 50 people specializing in concept development, graphic design, motion design, web development, online marketing, photography, video production, project management, and business services. The core team is supplemented by a network of freelance specialists who are brought in on a project-by-project basis.

No. We work throughout Germany and internationally. For many projects, a fully remote process is the norm. However, we prefer to conduct our CORE workshop—which takes place at the start of a collaboration—in person.

We offer a fully integrated range of services across five areas: Concept, Design, Media Production, Development, and Marketing. The key advantage here is that all disciplines are housed under one roof. We don’t like to outsource—and fortunately, we don’t have to.

Yes. We develop websites, online stores, and web applications based on WordPress using the ACF framework. Every website is created as a custom solution. The process includes discovery, UX design, visual design, development, SEO optimization, GDPR compliance, accessibility, and launch. We also offer managed hosting and long-term maintenance.

For us, employer branding means strategically developing and effectively communicating our employer identity—from the employer value proposition to visual and verbal branding, and on to recruiting campaigns and career websites. Our clients in this area include Freshfields and Versicherungskammer, among others.

Yes. In addition to traditional websites, we also develop more complex web applications. One example is the interactive point-and-click game „Das Zimmer“ for bestselling author Sebastian Fitzek. Technologically, we rely on modern web standards and REST APIs.

Performance marketing refers to all data-driven initiatives with directly measurable results—primarily Google Ads, Meta Ads, and programmatic advertising. The goal is not reach for reach’s sake, but rather a concrete return on investment. In doing so, we always align performance initiatives with the brand strategy.

The CORE Workshop is our proprietary strategic process for developing a brand’s core. In a short but intensive workshop format, we address a brand’s fundamental questions: Who are you? What sets you apart? What do you stand for? The result is a clearly defined brand core that serves as the foundation for all future communication efforts.

The Touchpoint Theory is a strategic framework developed by brot & salz to systematically map and design all touchpoints between a company and its target audience. In three steps, all touchpoints in corporate communications are identified, evaluated, and aligned with the appropriate brand strategy at the levels of design, copywriting, and behavior. This creates a coherent brand experience that meets the channel-specific requirements of modern marketing communications.

Every project follows a clear process: Briefing → Concept → Design → Development → Launch & Handover. We track project progress using monday.com—clients receive their own access to the project board. This ensures transparency at all times regarding the status of a project.

Its client list includes, among others, the Friedrichstadt-Palast Berlin, bestselling author Sebastian Fitzek, the Office of the Federal President, Berliner Sparkasse, Mercedes-Benz, Mastercard, Versace, Wempe, Freshfields, and the Cold War Museum Berlin. A complete overview can be found at /cases/.

Yes. brot & salz was awarded the Red Dot Award awarded one of the most prestigious international design and communication awards.

Yes. We have a proven track record of working for the Office of the Federal President, the Berlin Senate Department for Education, the Senate Department for Economic Affairs, and the Bavarian State Ministry of the Interior. This experience includes public procurement processes, accessibility, and GDPR-compliant communication.

By phone at +49 (0)30 28 50 09 02, by email at kontakt@brotsalz.de or via the contact form at /contact/. The office is located at Bülowstraße 56, 10783 Berlin-Schöneberg. We look forward to hearing from you!

An initial consultation (briefing or discovery call) typically lasts 45 to 90 minutes. During this call, we discuss the brand’s current status, the specific project, and your needs. Based on this conversation, we’ll prepare a customized proposal. The initial consultation is free and non-binding.

Yes. We offer website maintenance contracts, managed hosting packages, and marketing retainer agreements for ongoing SEO, ads, or social media support. We have been providing ongoing support to many clients—such as the Friedrichstadt-Palast and MLP—for years.

Yes. What matters isn't the size of the company, but the shared conviction that brand identity is the foundation of all communication. For smaller budgets, there are scalable entry-level options, such as a compact CORE workshop or a defined website launch.

We don't have standard price lists—and that's by design. Every project is different, and every brand has different requirements. That's why, after the initial consultation, we create a customized quote that fits the scope and budget. Transparency is a given.

Yes. We work both on a project basis and in specific disciplines. For example, whether you just need a new logo, a campaign, or SEO optimization, or you want to build a complete brand from the ground up, we’re the right choice for you. Getting started is flexible.