brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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Begabtes Berlin

Branding

Corporate Design

Events

Brands

In Berlin, you don't have to juggle torches while standing on one leg on Alexanderplatz to be considered talented. It is also enough to have redefined the Pythagorean theorem in third grade or to have written your first symphony at the age of four. No fun, the Senate program "Begabtes Berlin" is for everyone!

Taking the promotion of talent further

In 2018, as part of a funding campaign by the Senate Department for Education, Youth and Family, the specialist office for the promotion of giftedness and the "Begabtes Berlin" program were launched. brot & salz developed the name and logo of the program and provided conceptual support for the specialist office for the promotion of giftedness from day one with holistic branding, corporate design and communication design, PR consulting, event conception and organization.

A picture shows a child with a colorful hand at the "BEGA Fachtag" of the Berlin Senate Department for Education, Youth and Family.

As colorful as Berlin

The fresh corporate design of "Begabtes Berlin" focuses on accentuated color effects, creative elements and a perspective arrangement in the layout and image presentation, without abandoning the visual affiliation to the canon of public institutions of the Senate Administration.

A picture shows the flyer of the Senate Department for Education, Youth and Family Berlin for the symposium on the promotion of gifted children.

One picture shows icons of the "Gifted Berlin" program of the Berlin Senate Department for Education, Youth and Family.

BEGA Fachtag

Under the motto "Exchange, networking, qualification", the specialist unit for the promotion of gifted children has been inviting representatives of science, educational staff and partners to the specialist day for the promotion of gifted children every year since 2019. In inspiring locations, the event focuses on further training and interaction between participants. brot & salz conceives, organizes and produces the BEGA Fachtag in close cooperation with the head of the specialist unit.

A picture shows the flyer of the Senate Department for Education, Youth and Family Berlin for the symposium on the promotion of gifted children.

A picture shows the rollups of the Senate Program "Gifted Berlin" of the Senate Department for Education, Youth and Family Berlin.

A picture shows the letters BEGA illuminated with lamps for the Senate program

A picture shows a roll-up at the symposium for the promotion of gifted children organized by the Berlin Senate Department for Education, Youth and Family.

A picture shows posters of the Senate program

One picture shows a woman who is

A picture shows people at a workshop on

One picture shows a man standing

One picture shows a poster on the

One picture shows people at the