A key moment of the campaign is the unveiling of the book cover of „The Neighbor“. A secret is hidden behind the tendrils of the gloomy hedge - if you pull off the sleeve, the writing glitches and reveals the true face of the thriller. A magical moment for all Fitzek fans.
Become a neighbor!
Win the €5,000 cash prize and make your neighbor jealous! On the campaign landing page fitzek-nachbar.de, fans were able to transform themselves into their creepy Fitzek horror neighbor alter ego with the #fitzeknachbar AI generator. Over 30,000 fans shared their user-generated content on Tik Tok, Facbook and Instagram with the hashtag #fitzeknachbar to take part in the competition.
Flickering televisions. Distorted glitches. Dark shadows behind an animated hedge - the book comes to life... The visually stunning installation of 46 analog TVs with a surveillance camera look set new standards in the official book trailer for Sebastian Fitzek's „The Neighbor“ and made die-hard fans feel perfectly uneasy.
The whole of Berlin becomes the backdrop for Sebastian Fitzek's new psychological thriller: larger-than-life projector projections appear at prominent locations in the city for the release day of „The Neighbor“. The creepy AI creation of the winner of the #fitzeknachbar Challenge became part of the OOH guerrilla campaign - and brings the thriller to life in the middle of the urban space.
Your favorite neighbor: Sebastian Fitzek
Sebastian Fitzek is the neighbor everyone wants - he takes out the garbage, waters the flowers, secretly trims the hedge in the garden and puts the groceries in the fridge when you're not at home. In funny social media clips, Fitzek guides fans through the „Who's the neighbor?“ campaign and motivates fans to take part in the #fitzeknachbar competition and win the €5,000 cash prize.
Welcome to the neighborhood you never wanted to know.
Darkness begins behind the hedge - and with it Fitzek's world of fear, curiosity and abysses. The landing page for „The Neighbor“ draws visitors deep into an immersive storytelling experience that blurs reality and fiction. Flickering light, distorted sounds and glitchy transitions make you feel that you are not alone here. Every movement of your mouse pointer feels as if someone is watching you - perhaps the neighbor behind the hedge. From the eerie facade to the AI challenge to the final book release: „The Neighbor“ brings dark storytelling and makes digital interactivity an eerily close experience for Fitzek fans.
