From service provider to brand. Achsnick Pape Opp becomes Florett & Falke.
The new name uses the classic structure of a law firm name and reflects the essence of the firm with a twist: "Florett", the blade of clarity and "Falke" for the sharp eye and holistic perspective that are crucial in times of crisis. In combination with the new claim "With clarity out of the crisis" and a sharpened identity, this creates a consistent brand image that positions the law firm as a reliable partner in corporate crises.
The new corporate design translates the brand identity into a visual system of clarity and precision.
Typography, color and imagery as well as fine graphic elements ensure a harmonious overall image with strong recognition. And as design highlights: the new logo and brand visual. The "foil & falcon double F" becomes a striking symbol that unites both the falcon and the crossed foil blades - reduced, powerful and with more depth than is apparent at first glance.
The new website thinks ahead - and beyond. Thanks to Infinite Flow, content is smartly linked and the path is clear. Textbook-style navigation that draws readers in and lets them delve deeper and deeper. A digital experience that doesn't ask which way to go - but shows what counts.
The new imagery harmonizes empathy and decisiveness. It shows the people behind Florett & Falke as they are: present, approachable and communicative.
The result is a coherent overall picture that makes professional expertise just as visible as the human strength that makes the experts at Florett & Falke a rock in the surf for their clients.
