With a ROAS above 5 on cold audiences, the campaign sets a new benchmark—well above the industry average. In parallel, editorial placements deliver first-time visibility in leading titles such as VOGUE and COSMOPOLITAN. The diversified marketing mix drives sustained gains in awareness and brand equity — underwear with attitude: finally visible, still relevant, and undeniably desirable. Buttz – Made for everybooty.
Meta, meASSurable, maximum!
With data-driven Meta prospecting, brot & salz delivered exceptional performance for Buttz — even on cold audiences. Rigorous creative testing, precise targeting, and continual optimization of the ads drove a ROAS above 5 — a benchmark-level result for the category. By prioritizing campaign efficiency and scalability, we achieved sustained growth in both reach and revenue.
Positioning with impact
Beyond a conversion focus, Buttz invests in cultural visibility: targeted editorial placements secure features in leading titles such as VOGUE and COSMOPOLITAN. The result is high-impact coverage that anchors Buttz as a relevant voice in the fashion landscape and lifts brand awareness to the next level. This presence puts the brand in a context that does more than drive performance — it builds relevance well beyond paid media.
