If you share your room with Berghain tourists and early risers with children, you deserve the best in room furnishings and service. Our pictures show that a&o is the perfect address for this.
Out into the world with a bang
“everyone can travel” – in 2000, the first a&o hostel with 164 beds opened in Berlin Friedrichshain. Today, the houses of the pioneering company in the budget hotel segment can be found on almost every point of the German map as well as in other European countries in Austria, the Czech Republic, Italy, Denmark and the Netherlands.
A company like a&o, which is growing rapidly and successfully, also regularly fine-tunes its visual identity. At ITB 2018 in Berlin, the world’s largest tourism trade fair, a&o presented its new logo and identity rebranding to the global public. brot & salz supported the Berlin-based company with the design of the digital presentation held by a&o’s managing director Oliver Winter at the company’s own stand at ITB 2018 on the rebranding. ation at a glance.
in a new look
brot & salz implemented an extensive photo shoot at the a&o Haus Berlin-Mitte, which was the first house in the chain to be redesigned with a new look. The emotional experience of the guest was always in the foreground of the motifs.
The whole variety
of a&o Hostels
The premises shone in a new light and brot & salz showed the whole diversity of a&o Hostels’ guests with a wide variety of models in relaxed interaction with each other and their surroundings.
Family holidays, school
and business trips
Whether light-flooded family or multi-bed room, cozy breakfast lounge, modern workstation or fun area with foosball table, the new a&o interior design provides for all needs. brot & salz staged authentic guest experiences with over 30 models.
Service with a
with a smile
The a&o staff was also pleased with the design makeover. In new staff polo shirts and with a smile on their lips, the a&o crew beamed for the cameras of brot & salz and showed all their hospitality.
The campaign images served as the visual basis for the rebranding presentation at the ITB as well as for the presentation in numerous communication materials and on a&o’s website.