The term "press" and its meaning
The term "press" is an umbrella term for an important area of journalism. In today's information society, the press plays a central role as it is the main source of news, analysis and opinion. Traditionally, the term refers to print media such as newspapers and magazines, but over time it has evolved to include digital and online media. You can find out more about the development and conception of press relations in our article The yellow of the egg - concept defined.
The evolution of the press
Digitalization has changed the press considerably. While newspapers and magazines are still important sources of information, the internet has ushered in a new era. Online media has revolutionized the way news is disseminated and consumed. This digital transformation has made it possible to publish news in real time and make it accessible to a global audience. Platforms such as blogs, online magazines and social media are now essential parts of the press and offer a variety of perspectives and voices. Find out how this development affects marketing in our article Haystack or needle? - Marketing defined.
Press types and their target groups
The press can be divided into different types, depending on the target group it addresses and the type of content it offers:
Popular press: This form of press is aimed at a broad audience without specialized knowledge. It includes general news, lifestyle magazines, tabloids and entertainment media. The aim of the popular press is to reach as large an audience as possible and to offer generally understandable content.
Trade press: In contrast, the trade press focuses on specific subject areas and is aimed at an audience with specialist knowledge. These include scientific journals, technical magazines and industry-specific publications. The trade press offers in-depth analyses and detailed information that is of interest to specialists and experts.
Requirements for media relations
The requirements for media relations differ considerably depending on the type of press. While the general press often focuses on a broad and easily understandable presentation of topics, the trade press requires a precise, in-depth and often more technical approach. Companies and organizations must adapt their communication strategies accordingly in order to reach the right target groups. For the general press, entertaining, accessible content is key, while the trade press prefers accurate and in-depth information. Read more about the design and impact of press relations in our article Design is attitude - Design Defined.
The role of the press in modern society
In conclusion, the term "press" encompasses specific information on various media carriers, including writing, images, graphics, symbols, audio carriers and video tapes. This information is intended to be accessed and used individually. In an increasingly digital world, the press remains an indispensable pillar of democracy and freedom of expression. It serves not only to convey information, but also to form opinions and check power.