brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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+49 (0)30 28 50 09 02

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kontakt@brotsalz.de

Bülowstr. 56

10783

Berlin

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AM TACHELES

Branding

Corporate Design

Events

Web design/UX/UI

Websites

AM TACHELES – arguably Berlin’s most controversial yet most visionary urban development project – comes together as a coherent whole through the visual identity and communication developed by brot & salz: living, working, and shopping blend into a place of urban elegance, defined by character and a clear sense of identity.

The iconic arches of the architecture designed by Herzog & de Meuron are echoed in the AM TACHELES corporate design, reflecting the story of a neighborhood in a modern metropolis. Referential. Consistent. Full of character.

AM TACHELES is a remix: of culture and lifestyle, of heritage and experimentation, of substance, style, and the courage to rethink what’s possible. This comes to life in a vibrant visual language and in a claim that embodies understated confidence: Not your average Berlin backyard.

BACKYARD SESSION – This event series energizes its audiences and invites them to experience the AM TACHELES district firsthand, featuring international influencers, artists, musicians, and brands across street style, sport, food, and culture. Enter AM TACHELES.