The Revolution is here!
Rebranding—new colors, new fonts, new visuals? Sure, that’s part of it. But brot & salz wouldn’t be brot & salz if we took the easy way out and followed the path of small steps in the best, boringly evolutionary fashion. That’s exactly what this reflects as well Our Approach wider: So we put on pink balaclavas, raised our fists to the sky, and proclaimed the visual revolution. Long live brot & salz, long live creative vandalism!
Face off instead of facelift
When you give yourself a completely new face instead of a Botox injection in your lip and realize that you are finally you. A strong corporate design doesn't feel new, it feels like it's always been there. It simply had to be brought out of the shadows and into the light. It can only shine on the outside because it perfectly translates the inside. What words can often only inadequately describe, what defines us at our core, becomes clear at a glance. It is identity in a nutshell. It is the standard behind which we gather to go into battle together.
"Face Off" meant everything had to go under the knife—from our standard visual design elements to our website and the interior design of our new Schöneberg headquarters. The fact that we’re responsible for strategic Branding Our passion is evident in every detail: from our offsite crew merch to the power banks our social media team uses to hunt for content. Every fucking touchpoint counts!
It was our stated goal to honor the focus we dedicate to our projects and clients. To give them the stage they damn well deserve. Our work should shine like the sun, moon and stars. By day and night in specially programmed dark and light mode. Our answer: a radical reduction to the basic colors black and cream. Timeless elegance, the perfect stage for visually stunning cases and videos that simply pop.
But we had to give it a twist, add that pinch of salt that really awakens the buds of good taste - we just can't help ourselves. So we stirred the pots of paint vigorously and concocted the one true color like Miraculix the potion: BROSA (for brot & salz, get it?), our answer to everything ...
Creative vandalism against the status quo
Unfiltered, loud and here to stay. Creative vandalism is freedom that we take. The non-conformist synergy of courage and creativity. The result of people having an opinion and seeing the world with different eyes than the mainstream. At brot & salz we use our visual identity as a canvas for loving banality, genuine art and provocative cheekiness. We make use of the content and layout level of our corporate design and comment, question, ironize, exaggerate and embellish. There are no limits: creative vandalism allows us to destroy the existing, add something new or completely reinterpret the familiar.
Creative vandalism challenges the status quo and introduces disruptive elements—with planned spontaneity and a clear message: We cannot accept the status quo! Our rebranding for Florett & Falke and the Seitz relaunch.
Who are you?
And now you! Your new corporate design must not be a superficial façade, but must speak from your soul. Let's find out together who your brand really is and let it rise like a phoenix from the ashes - creatively, boldly and with a pinch of brot & salz.