brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.
Teferie-Amenu Tafesse is the creative force and co-founder of brot & salz. As Creative Director, he has been responsible for the visual and conceptual identity of brands for over 10 years—from the initial brand concept through complex rebrandings to the final visual implementation in the digital space. His expertise in identity-based brand communication has shaped the visual identity of numerous companies. In his articles, he offers exclusive insights into modern creative processes, visual branding, and the psychology behind strong, distinctive design.
Subject Matter Expertise:
Creation
Brand Identity
Visual Communication
Content Creation
Rebranding
Art Direction
Career Highlights
LIVING BERLIN
Creative direction for the „Home of Interior Dreams“ campaign for Living Berlin, which won the prestigious Red Dot Award.
Visual design and creative direction for the high-end video productions for the internationally renowned Grand Shows *Falling in Love* and *Blinded by Delight* at the Friedrichstadt-Palast in Berlin.
