Web Design Agency in Berlin
Attractive & functional.
As a web design agency in Berlin, we take a user-centered approach to design based on research. How does your target audience navigate your site? What drives them to convert? These are the questions that good UX design in Berlin answers. We combine aesthetics and functionality to create digital experiences that not only look good but actually work.
150+ Web Designs
Startup to Enterprise
User-centered
Research-based, not gut feeling
Conversion Focus
measurable impact
01 //
What is good web design?
Web design is a combination of aesthetics and functionality. Both are important. A beautiful design that no one understands isn't a good design—it's a missed opportunity. That's why we never start with colors; we start with understanding.
Good web design is based on these fundamentals:
User Research
We analyze your target audience. Doing your research at the beginning saves you from costly revisions later on.
Information Architecture
Logical structure, intuitive navigation, clear user paths. So that visitors know right away where they are and where they want to go.
Responsive
Desktop, tablet, cell phone—to make sure everything works, we test at all relevant breakpoints, not just on our own screen.
Accessibility
WCAG-compliant implementation as a standard, not an option. Because inclusive design is better design for everyone.
Conversion Focus
The website's goal is clear: lead generation, sales, or content. That's why every page is designed with that goal in mind.
02 //
UX/UI Design in Berlin: An Overview of the Phases
| Phase | Contents | Result |
| Research | User Research, Target Audience Analysis, Competitor Analysis | Research Report + Personas |
| IA/Wireframe | Information Architecture, Low-Fi Wireframes | Structure Before Design |
| Prototyping | Interactive prototypes in Adobe XD, Figma | Testing Before Coding |
| Visual Design | Colors, Typography, and Visuals on Wireframes | Ready-to-Use Hi-Fi Design |
| Usability Test | Testing Designs with Real Users | Validation Before Launch |
| Hand-off | Design Specifications for Developers | Pixel-perfect implementation |
03 //
Our Services as a Web Design Agency
UX Research & User Testing
Who are your users? What problems do they face? We conduct interviews and usability tests. For us, research isn't just a nice-to-have—it's the foundation of every good design decision.
Information Architecture
Sitemap, Navigation, User Flows: The logical structure of the website is established before we design a single pixel. That’s why every page knows exactly what it’s supposed to do later on.
Wireframing & Prototyping
Low-fi wireframes, followed by interactive prototypes in Figma. We test with real users before writing any code.
Visual Design
Beautiful design based on the corporate identity. Consistent, accessible, and responsive—from mobile to desktop. Design is never created in a vacuum, but always as part of the brand identity.
Usability Testing & Optimization
Test designs with real users, incorporate feedback, and conduct A/B tests for conversion optimization. After all, the best design is the one that works best in practice.
Design Handoff
Adobe XD & Figma with complete specs for developers, a component library, and interaction descriptions. This ensures that the implementation goes smoothly and that the final design looks exactly as intended.
04 //
UI Design Berlin: How a Project Works
Phase 1
Discovery & Research
User Research, Target Audience Analysis, Competitor Analysis. Results: Research Report and User Personas. We ask the questions that most people skip over.
Phase 2
IA & Wireframes
Sitemap, user flows, low-fidelity wireframes. We’ll go over everything with you before we start designing. That way, there will be fewer surprises down the road.
Phase 3
Prototyping & Testing
Interactive prototypes in Adobe XD or Figma, tested with real users. Feedback is incorporated.
Phase 4
Visual Design
High-fidelity designs in Adobe XD or Figma. Corporate design applied, responsive versions for all breakpoints. The result is a design that embodies the brand and wins over users.
Phase 5
QA & Handoff
Accessibility check according to WCAG, performance check, then full handoff to the developer with specifications. This ensures that the implementation turns out exactly as it should.
05 //
Web Design/UX/UI –
Case Studies & Expertise
Who designs your website?
Team Concept
Team Design
Team Development
06 //
Frequently Asked Questions
User research isn't optional—it's the foundation. Without research, we design based on gut feelings. With research, we design for people. And research always saves more in the beginning than it costs.
Yes. But first, let's analyze whether the existing design is really good. After all, usability issues often don't become apparent until testing. Sometimes it's better to start from scratch than to make changes—we'll be honest with you about that.
Yes. WCAG 2.1 AA is our standard, not an exception. That means: contrast, keyboard navigation, screen reader support, and more.
Certified Quality
5
5
Ready?
Interested in web design?
from us?
Free Consultation
You might also be interested in:
Websites
Our customized WordPress creations and individual solutions are as unique as your brand.
Corporate Design
The corporate design is the entrance to your brand world. The first impression you never get a second chance to make.
Performance
Are you achieving real results or just burning your budget? Effective paid advertising at brot & salz transforms investments into measurable success and sustainable growth.