brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.
As Head of Design, Chris Schöttmer leads the visual design team at brot & salz and ensures the conceptual and design quality of all digital client projects. For more than 10 years, he has specialized in user-centered design and the development of scalable corporate design systems. In his articles, he breaks down complex design trends and demonstrates in a practical way how excellent design optimizes the user journey and visually conveys brand values.
