Tips for perfect company portraits: How to succeed!

Photography for companies: Tips for convincing company portraits

Introduction

Professional company portraits are an important part of corporate communication. They convey professionalism and create trust with customers and partners. In this article, we give you valuable tips for convincing company portraits and show you how professional photography can improve the public image of your company.

Tip 1: Choose a professional photographer

An experienced and professional photographer can make the difference between an average portrait and an outstanding one. Choose a photographer who has experience in corporate photography and understands your vision. You can find more information in our article on the Top 5 corporate photography trends 2024.

Tip 2: Choice of location

Choose a location that reflects your brand and your company. This can be your office, a conference room or any other location that offers a professional atmosphere.

Tip 3: Clothing and styling

Make sure that your employees' clothing is professional and uniform. Avoid eye-catching patterns and colors that could be distracting. A uniform style creates a harmonious overall picture.

Tip 4: Use natural light

Natural light provides soft and flattering lighting. If possible, use daylight and avoid harsh flashes.

Tip 5: Natural poses

Encourage your employees to behave naturally and relaxed. Natural poses come across as more authentic and likeable than stiff and unnatural postures.

Tip 6: Background and props

Choose a simple background that does not distract from the person. Avoid cluttered or messy backgrounds. Props can be used to emphasize the personality of the employees and the company culture. Find out more about how to communicate your brand message effectively in our article on Visual branding: communicating the brand message effectively.

Tip 7: Post-processing

Careful post-processing can eliminate small imperfections and improve the quality of the portraits. Make sure that the editing remains discreet and that the naturalness of the images is preserved.

Conclusion

Professional company portraits are an important part of corporate communications. By following these tips, you can ensure that your portraits are professional, authentic and convincing. You can find more strategies and tips for strengthening your brand in our article Strengthen your brand with videos: Effective strategies and tips.