E-Commerce Agency Berlin

Stores that sell.

As an e-commerce agency, we develop online stores that attract, engage, and convert customers. We don’t start with technology—we start with the crucial questions: Who is buying? What are they buying? And how do we convince them to buy? Only then do we write the code. With over 16 years of experience as a web store agency, we build WooCommerce and Shopify stores that are scalable, easy to maintain, and designed to drive revenue.

Shopify with Custom Theming

Custom WooCommerce Solutions

maintainable, scalable, flexible

Conversion Focus

An average of +25–40 % through A/B testing

Strategy Before Technology

A successful online store isn't just visually appealing—it's strategic. That's why we analyze the target audience, product hierarchy, and purchase motivations before designing a single page. After all, even the best technology is useless if the foundation isn't right. Good online stores have these characteristics:

Clear Product Hierarchy

Categories, Filters, and Search: This helps customers quickly find what they're looking for and significantly reduces the bounce rate.

Compelling Design

High-quality photos, transparent pricing, and trust signals such as reviews and certifications. Trust is established in seconds—or not at all.

Seamless Checkout

Every unnecessary click costs conversions. That's why we consistently optimize the path from the shopping cart to the order.

Mobile-First

70 % of shopping takes place on mobile devices. The mobile experience doesn't just have to work—it has to inspire.

Performance

A one-second delay results in 7 % fewer conversions. That's why loading time isn't an afterthought for us—it's a fundamental requirement.

Fast loading times

Improved maintainability

Maximum Flexibility

SEO-friendly structures

Easy maintenance by your team

02 //

ModelDescriptionExamples
B2C Store50–1,000 products. Direct sales to consumers.Fashion, Beauty, Food
B2B StoreBulk orders, customer group pricing, invoices instead of card payments.Wholesale, B2B Retail
Hybrid B2C+B2BConsumer and B2B prices in the same store.Beverages, Real Estate Brokers, Mechanical Engineering
MarketplaceMulti-Vendor. Multiple sellers, one store.Platforms, Online Stores
Subscription/MembershipRecurring payments, subscriptions, membership gating.SaaS, Clubs, Academies

03 //

E-commerce Strategy & Store Concept

What products? What target audience? What pricing strategy? We design the business model before we start developing. That’s why we prefer to ask the tough questions early on in the project rather than later.

Conversion-Optimized Store Design

Every page is optimized for conversions. Product pages, categories, shopping cart, checkout—all are set up for A/B testing with real users. The result isn’t design for design’s sake, but design that drives sales.

WooCommerce, Shopify, or Custom Development

For standard online stores: WooCommerce with optimized plugins. For complex requirements: custom code with a React front end and a Node.js back end. We also develop Shopify projects with custom theming. Everything is scalable and easy to maintain.

Payment & Logistics Integration

We integrate all major payment systems: Stripe, PayPal, Klarna, Apple Pay, and more. Upon request, we can also seamlessly integrate ERP systems and leading shipping providers.

Store Performance & Security

Fast loading times with an LCP of less than 2.5 seconds, SSL certificates, and PCI-DSS compliance. Customers entrust your store with their payment information, and that deserves the utmost care.

E-commerce SEO & Product Feed Optimization

Google Shopping feeds, product snippets, and Schema markup for each product. This helps your store generate organic traffic so it isn't solely reliant on ads.

Have an online store built:
Here's How a Project Works

Phase 1

E-Commerce Strategy & Requirements

We have a deep understanding of your business—your products, target audience, competition, payment options, and shipping destinations. From the very beginning, we define the right KPIs: conversion rate, AOV, and cart abandonment.

Phase 2

Shop UX & Design

We create high-fidelity designs in Figma: product pages, filters, shopping cart, checkout. We focus on conversion right from the initial wireframe stage. We also test early on so that adjustments remain cost-effective.

Phase 3

Shop Setup & Development

WooCommerce, Shopify, or custom development, depending on your needs. We take care of everything: checkout, payment gateways, shipping integration, and full tracking setup.

Phase 4

Data Migration & Product Feed Setup

We handle product imports, including CSV files, images, prices, and descriptions. We also set up Google Shopping feeds and other data sources properly.

Phase 5

Testing, Launch, and Optimization

QA testing across all browsers and devices, performance checks, and security audits. After the launch, we’ll continue to actively support you and train your team to independently maintain the store’s backend.

E-commerce
Case Studies & Expertise

Cases

Who is developing your website?

Icon with a brain for concept development

Team Concept

brot & salz
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Team Design

brot & salz
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Team Development

brot & salz

Shopify is easy to use, but as a SaaS solution, it’s expensive: between €29 and €299 per month. WooCommerce is more flexible, more affordable, and open source. That’s why we recommend WooCommerce for brands and scalability, and Shopify for a quick start. We’ll determine which solution is right for you during our initial consultation.

Yes. Products, images, prices, customer data—we migrate everything. And 301 redirects ensure your existing SEO rankings are preserved. No starting from scratch.

Stripe, PayPal, Klarna, Apple Pay, Google Pay, direct debit: SEPA- and PCI-DSS-compliant. We also process B2B invoices and bank transfers upon request.

Yes. Maintenance contracts, hosting, ongoing optimization, and training for your team. We’ll stick with you for as long as you want. Because an online store isn’t a one-time project—it’s a system that grows.

Certified Quality

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Ready?

Want to set up an online store? Let’s go!.

During our initial consultation, we'll work together to determine: How many products? What payment options? What business model? How much potential is there?

Free Consultation

Bülowstr. 56
10783
Berlin

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