brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.
As Head of Web Development, Jan Bergler is responsible for the technical architecture and clean coding of all digital projects at brot & salz. For over 10 years, he has been designing and developing custom WordPress systems, high-performance web apps, and complex, bespoke software solutions. Jan combines deep technical expertise in code quality, security, and page speed with a keen sense for user experience and brand requirements. His technical articles translate complex technical innovations and web developments into understandable, practical insights for decision-makers.
Subject Matter Expertise:
Website Development
WordPress Architecture
Content Management Systems (CMS)
Web Apps
Progressive Web Apps (PWA)
Web Performance
Career Highlights
Sebastian Fitzek
Development of an AI-powered generator, as well as the design and implementation of the digital campaign for the launch of Sebastian Fitzek’s psychological thriller „Der Nachbar.“.
Concept development and production of the hybrid digital experience „EinheitsEXPO“ to mark the 30th anniversary of German reunification, commissioned by Wohlthat Entertainment—interactive, multimedia, and accessible nationwide.
Concept development, design, and technical implementation of a unique retail experience at Berlin-Brandenburg Airport (BER): a VR experience combined with a concept store and a Shopify store with integrated dropshipping for the Cold War Museum—commissioned by Gebr. Heinemann.
