Marketing Strategy Berlin
Think first. Then act.
As a marketing strategy agency in Berlin, we develop strategies that align your brand with specific business goals. Paid and organic, multi-channel, measurable. We don’t start with channels; instead, we begin with the crucial question: What do you really want your marketing to achieve? Since 2015, we’ve developed over 150 strategies—for startups, small and medium-sized businesses, and large corporations.
150+ strategies developed
From Startups to Large Corporations
Data-Driven
No "gut feeling" strategy
Ø +50 % Leads/Revenue
in the first year
01 //
The Difference Between Activity and Effect
Many companies engage in marketing: social media posts, Google Ads, and newsletters. But without a strategy, these are just activities and don’t have the desired impact. That’s why we start every process with what most people skip: a clear strategic foundation.
A good marketing strategy includes the following components:
Business Goals
Not just „being visible,“ but concrete goals: leads, revenue, market share. Measurable, realistic, time-bound.
Target Audience Segmentation
We develop personalized messages for different people based on data, not assumptions.
Channel Mix
Paid and organic. Short-term and long-term. The right balance between quick results and sustainable growth.
Identity
Through our proprietary CORE workshop, we uncover the core of your brand identity, define what makes your brand unique, and show you how to communicate that consistently across all channels.
KPIs & Measurement
How do we define success? What do we measure? We lay the groundwork before spending a single euro on the campaign.
An Overview of Strategic Elements
| Business Goals | Measurable goals: leads, revenue, market share, new markets. SMART goals for 12–24 months. |
| Target Audience Segments | Personas, journeys, decision-making criteria for each persona. |
| Channel Strategy | What do we say on each channel? What tone should we use? Consistent with the brand, tailored to the target audience. |
| Messaging & Creative | Fonts for headlines, body text, and accents with defined styles and sizes |
| Budget Allocation | How do we allocate the budget across channels and time? For example, 40 % Paid, 30 % Organic, 30 % Content/PR. |
02 //
Our services in the
Marketing Strategy Division
Business Goals & KPI Definition
We gain a deep understanding of your business goals, examining your revenue targets, growth rate, and target audience. From there, we derive KPIs that we use to measure progress together. That’s why we know what success means right from the start.
Market & Competitive Analysis
What is the market like? Who are your competitors? What opportunities remain untapped? We don't offer opinions—we provide data-driven analyses.
Target Audience Segmentation & Personas
We develop buyer personas that include their buying journey and specific pain points. We also define the appropriate message and the right channel for each persona.
Channel & Mix Strategy
Paid or organic? Google Ads or LinkedIn? Email or content? We’ll recommend the best mix for your goals—not the one that’s trending right now, but the one that actually works.
Budget Planning & Roadmap
How do we allocate the budget? Months 1–3 versus 6–12? Which quick wins, which long-term investments? We’ll create a plan that your team can implement on its own if desired.
Documentation & Implementation Roadmap
Strategy document, campaign calendar, roles and responsibilities—all clearly documented and ready to implement.
03 //
Developing a Brand Strategy:
Here's How a Project Works
Phase 1
Discovery & Research
We analyze your business, goals, target audiences, and the competition. We conduct interviews with you, perform desk research, and analyze the market. In the process, we ask the questions that many people are afraid to ask.
Phase 2
Personas & Segmentation
We develop 3–5 buyer personas. We then create messaging for each buying journey. We also determine which persona is given which priority.
Phase 3
Channel & Mix Strategy
Google, social media, email, content, PR—what’s the right mix? A channel roadmap for each persona, each quarter. Data drives the decision, not personal preferences.
Phase 4
Budget & Implementation Plan
How do we allocate the budget? Who is responsible for what? A Gantt chart, a timeline, and clear responsibilities—so the strategy doesn't end up gathering dust in a drawer.
Phase 5
Documentation & Handover
Strategy document, campaign calendar, tracking plan. Handover to your team, including an introduction and an open Q&A session.
04 //
Strategy –
Case Studies & Expertise
Who is developing your website?
Team
Conception
Team
Marketing
05 //
Frequently Asked Questions
Yes. We provide a roadmap document with clear roles and timelines that your team can implement on its own. We recommend that you implement at least some of the modules together to ensure a smooth transition.
Yes. The market is changing, so the strategy must change as well. That's why we recommend quarterly reviews and an annual revision, taking into account new data, market changes, and lessons learned from performance.
No. But a good strategy greatly increases the chances of success. After all, even the best strategy is useless if it’s not implemented properly. That’s why we also support many of our clients during the implementation phase.
Certified Quality
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Interested in a marketing strategy from us?
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