Event Agency Berlin
No medium beats the moment.
As an event agency, we conceptualize and produce live experiences that leave a lasting impression—one that outlasts any advertisement. After all, events are the most direct point of contact between a brand and its audience. We handle everything from the initial strategic concept through event design to digital follow-up. Since 2015, we’ve produced over 50 events: for the Friedrichstadt-Palast, the Berlin Fan Mile, and many more.
50+ events held in the cultural sector,
Retail, B2B since 2015
Event Partner: Friedrichstadt-Palast,
Fan Zone and much more.
From the idea to the aftermovie
01 //
What Is Event Marketing—and Why Does It Work?
Event marketing is the creation of live experiences that bring a brand to life. Unlike traditional advertising, it fosters direct interaction, genuine emotions, and lasting memories. That is why event marketing is the most effective channel for many companies. Event marketing serves several purposes:
Brand Experience
People experience your brand firsthand—not as a poster, but as an experience.
Lead Generation
Events generate qualified leads. B2B conferences and workshops, in particular, perform very well in this regard.
Community Building
Your target audience comes together, shares ideas, and becomes brand ambassadors. It also fosters a sense of community that no social media feed can replicate.
PR & Media Coverage
A good event generates attention long after the event itself is over.
Data & Insights
You'll learn right away what your target audience is really interested in. That's why every event is also a market research initiative.
02 //
Event Formats & Sizes
| Format | Size | Purpose | Examples |
| Conference | 100–1.000 | Thought Leadership, B2B | Tech Conference, Trade Show |
| Product Launch | 50–500 | Product Awareness | New App, New Product |
| Festival/Open-Air Event | 1.000–10.000+ | Brand Awareness, Entertainment | Music Festival, Art Festival |
| Trade Show/Exhibition | 100–5.000 | B2B, Lead Generation | Trade show with a booth |
| Activation | 100–1.000 | Interactive Experience | Pop-up Store, Installation |
| Hybrid/Digital | 100–10.000 | Remote + Live | Webinar + Live Streaming |
03 //
Our services as
Event Agency Berlin
Event Planning & Strategy
What is the goal of the event? Who is the target audience? What is the message? We design the event’s DNA: format, location, look and feel, program, and communication. We always start with a clear strategic foundation.
Event Project Management
Planning, coordination, vendor management, scheduling, budget control—from the initial briefing to the day of the event. That’s why none of our projects ever get out of hand. We keep track of everything so you don’t have to.
Event Design & Branding
Stage construction, scenography, signage, wayfinding, merchandise—all from a single source. Event design shouldn’t merely illustrate the brand identity; it should embody it. That’s the difference between decoration and staging.
Digital & Content
Live streaming for hybrid events, social media coverage, photo and video production, and post-event coverage. After all, the event doesn’t end on the day of the event—it lives on digitally. Plus, high-quality content expands your reach many times over.
Campaign & Promotion
How do you attract the right people to your event? Social media ads, newsletters, PR, influencer partnerships: We design and run the pre-event campaign. This ensures your event is well-attended—by the right people.
Experience & Interaction
Whether it’s workshops, discussions, gamification, or VR stations, we design interactive elements that turn visitors into participants. That’s why our events aren’t just one-way presentations—they’re genuine experiences.
04 //
Planning an Event in Berlin:
Here's How a Project Works
Phase 1
Event Workshop & Goal Setting
A day with your management team. What is the goal of this event? What is the message? Who is the target audience? What is the budget? The result is a binding event brief.
Phase 2
Concept & Planning
(2–3 weeks)
Format, location, program, vendor, timeline, budget. We present a comprehensive event plan—clear, easy to follow, and actionable.
Phase 3
Design & Campaign Planning
(3–4 weeks)
Stage setup, signage, campaign assets, landing page. Vendor contracts and permits are being handled in parallel. And we never lose sight of the schedule.
Phase 4
Pre-Event Campaign & Coordination
(4–6 weeks before the event)
Social media, email, and PR are up and running, and registrations are pouring in. We’re also constantly optimizing: More registrations? Better quality? Both.
Phase 5
Event Execution & Live Coordination
We're on site two days before the event and on the day of the event itself. Coordination, problem-solving, live content capture. This ensures the event runs as planned.
Phase 6
Follow-up Report & Evaluation
(1–2 weeks after the event)
Post-event reports, aftermovies, video highlights, lead follow-up, data analysis, ROI evaluation. Because „it was fun“ isn’t a KPI. Total duration: 3–6 months, depending on the size of the event.
05 //
Effective Event Planning
Case Studies & Expertise
Who organizes your events?
Team Concept
Team Design
Team Development
Marketing Team
05 //
Frequently Asked Questions
For B2B events: 20–40 qualified leads per 100 attendees, depending on the lead magnet and follow-up. For B2C events: fewer direct leads, but greater brand awareness and PR value. That’s why we define in advance what success means for your event.
A hybrid approach is often the best option: an in-person experience combined with live streaming. A purely digital event is more cost-effective but has less impact. A purely in-person event is more expensive but creates a more memorable experience. We’ll make recommendations based on your budget and goals.
KPIs by event type:
B2B – Leads, Lead Quality, Cost Per Lead, ROI.
B2C – Attendance, Social Reach, PR Mentions, Brand Lift.
Internal – Employee Engagement, Team Building.
Certified Quality
5
5
Ready?
Interested in one of our events?
Free Consultation
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