Corporate Design for lawyers and law firms

The tailored brand identity for top-tier law firms: naming, branding & websites.

Freshfields. DLA Piper. Baker McKenzie. White & Case.
Campaigns, corporate design and websites for the legal market.

Experience from the front line of the legal market

From the specialized boutique to the international major law firm – we know how partnerships make decisions.

Exquisite design instead of law firm clichés

Red Dot Award-winning design. Without paragraph symbolism, without columns, without a modular logo.

Everything from a single source

Naming, branding, print, campaigns, and digital work together seamlessly—you don't have to coordinate three different service providers.

Our previous partners in the field of lawyers and law firms

If you position yourself as a lawyer or law firm in the premium segment, you need a
visual identity with the highest quality standards.

That is precisely where our work begins. As a law firm marketing agency from Berlin, we develop
brand identities that make professional excellence visible: from naming, communication and
campaign development via the corporate design and complete corporate stationery up to the
website for law firms that also convinces demanding decision-makers. Nationwide and international.

Personal, no-obligation, and without a standard presentation.

What a strong law firm
branding must deliver
today.

A strong brand presence makes your law firm's strategy, values, and expertise tangible at first glance. Consistency in communication and corporate design are not mere details, but rather the foundation for trust, client acquisition, and recruiting. When we develop a brand identity for lawyers, we combine strategy, aesthetics, and craftsmanship into a powerful overall impression.

Clients recognize your excellence immediately.

Clear visual hierarchy, a precise color system, and concise typography ensure that your law firm is recognized as a leading address within seconds.

Consistency builds trust.

An inconsistent brand presence costs credibility, especially with high-profile mandates. We build design systems that work just as precisely on cotton paper with blind embossing as they do on a smartphone.

Branding begins before the website.

A viable brand concept incorporates all analog and digital touchpoints right from the start. Positioning and identity are the foundation. The website is the result, not the starting point.

Your brand needs to grow with you.

New partners, additional practice areas and practice groups, more locations: We build modular systems that you can expand without having to reinvent the brand every time.

DLA Piper employees are walking down a hallway.

Law firm marketing from Berlin:
Why Corporate Design
decides on top mandates.

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Clear positioning in
premium segment

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Client recognition
and network partners

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Better arguments in competition
for Associates and Partners

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A consistent corporate identity from the law firm's name to the signage
zur Beschilderung

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Brand structures that grow
and endure new locations

Your visual identity is the face of your law firm. Discerning clients and top attorneys form an impression of your firm’s likability and professionalism within seconds—and this decision is made before the first meeting even takes place. For commercial law firms and specialized boutique firms, a distinctive visual identity is therefore the most effective way to stand out from the competition. We develop a firm branding that is uniquely yours, rather than relying on interchangeable stock graphics or fleeting design trends.

DLA Piper Production

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Naming & Strategic
Name Development

Whether a new founding, a merger, or a rebranding: The name carries the brand. We develop law firm names that are concise, legally defensible as trademarks, and also function internationally, including a claim concept that hits your positioning right on the head.

Corporate Branding
& Holistic Design

You get a visual code that your clients will recognize before they have even read the name. Logo, typography, color system, brand book, plus the complete corporate identity: stationery, business cards with embossing or color edges, brochures, signage, and presentation templates. Everything ready to use.

High-End Website
for law firms

Your website is where clients and applicants form their opinions. We develop accessible, fast, and visually outstanding websites for law firms: clearly structured practice areas, partner profiles that show people instead of database entries, and user navigation that gets decision-makers under time pressure to their goal.

Holistic Law Firm Branding:
Here's How a Project Works

Phase 1

Discovery & Positioning

In our CORE workshop, we analyze your law firm's structure, sharpen your focus, and take a close look at target groups, client structure, and the competition. The result is a shared understanding of what your law firm stands for – aligned among the partners.

Phase 2

Naming & Brand Strategy

If needed, we will develop the new firm name. At the same time, we will determine the strategic direction, tone of voice, and visual identity.

Phase 3

Corporate Design & Asset Development

Now the logo, color system, typography, and stationery are being created. We present the corporate design on real samples – you hold your stationery in your hands instead of seeing it on a slide.

Phase 4

Web design & digital implementation

After approval, we design and program your website, write the texts upon request, and integrate existing systems – from application platforms to client management.

Phase 5

Rollout & Brand Guidelines

You receive a brand book and a turnkey website, along with training for the secretarial and marketing teams. From then on, you manage it yourself – or we continue to take care of it.

Awards & success rankings of our clients

Our customers are at the top of their market.

Branding for law firms is all about building trust. That’s why it says more about us,
for whom we work, than everything we could write about ourselves.

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Baker McKenzie

Law Firm of the Year 2025 (JUVE) · Compliance Law Firm of the Year 2025 · Ranked in the Top 1 in 20 Practice Areas (Chambers Europe 2025)

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Freshfields Bruckhaus Deringer

Law Firm of the Year for M&A and Antitrust Law 2025 (JUVE) · Five stars as a top employer (azur100)

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White & Case

Band 1 for Capital Markets and Restructuring (Chambers Germany 2026) · Tier 1 rankings in Legal 500 Germany 2026

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DLA Piper

Best Employer for Career Development (azur Awards 2025) · Gold and two Silver awards at the Employer Branding Awards DACH

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Seitz

JUVE Law Firm of the Year for Labor Law 2024
Legal 500 Tier 1 Ranking in Employment Law 2026

These awards demonstrate the outstanding market position of our clients
and reflect the high standard at which we carry out successful law firm marketing.

Comprehensive Corporate Design and Web Design
Case Studies & Expertise

Cases

Who is assisting you.

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Team
Conception

brot & salz
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Team
Design

brot & salz
Rocket Icon for Marketing

Team
Marketing

brot & salz
Icon with a cell phone for development

Team
Development

brot & salz
Teferie Tafesse and Hannes Dorrer behind the camera on set
b&s Team in a collage

A law firm’s name must be memorable while also complying with professional regulations, trademark law, and international standards. We guide you through this process and develop names that stand the test of time and grow with your firm.

Yes. First, we assess which design elements are actually established with your clients. What works stays. Everything else we adapt into a modern design without losing the brand recognition we’ve built.

Yes. We select papers and finishes – embossing, hot foil stamping, edge painting – and oversee production at specialized print shops all the way to delivery to your office.

Excellence is not a question of firm size. Specialized boutiques in particular benefit from a clear niche positioning—and often compete directly with the large firms for mandates and young talent.

Yes. With WordPress, you’ll get an easy-to-use system that comes with a style guide. Your administrative or marketing team can enter industry articles, awards, and partner profiles on their own—after receiving hands-on training from us.

That depends on the scope: A corporate design without a website is on a different scale than a complete brand identity including naming, stationery, and a relaunch. We will give you a reliable range during our initial consultation before you invest time in a process.

A corporate design can be completed in a few weeks. If a website is also included, plan on a few months. We’ll set the specific timeline after the CORE workshop—including the coordination cycles within the partner group, which, based on experience, set the pace.

We facilitate the process in such a way that decisions become sustainable: defined feedback rounds, clear decision templates, and an approach that allows a diversity of opinions without blocking the project. In partnerships, that is often the real task.

Of course, we work under an NDA. Project data is stored on servers in Germany, and access is restricted on a project-by-project basis.

Certified Quality

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Corporate Design

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Websites

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Brands

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