Advertising Agency Berlin
Identity or nothing.
brot & salz is your Berlin-based advertising agency specializing in brand strategy, corporate design, campaigns, and digital experiences. As a creative agency, we’ve been developing identities since 2015 that provide direction—both internally and externally. We don’t start with colors and slogans; we start with the core.
Our approach
Effective communication starts with a clear identity
A new corporate identity, a campaign, a website—these are important tools. However, they only have an impact once it’s clear what a brand stands for. That’s why we begin every process with the CORE Workshop. Together, we develop a brand’s identity, personality, and positioning. This leads to communication solutions that are not only impactful but also sustainable over the long term.
Our Services
Services Offered by Our Advertising Agency in Berlin
To be honest, we don't like to outsource. Fortunately, we don't have to. As a 360-degree agency, we handle everything from strategy to implementation.
Our Customers
Marketing Agency Berlin – For Brands with Attitude
Whether it’s Friedrichstadt-Palast, Fitzek, or Freshfields—our clients come from a wide variety of industries. What unites them is the desire for communication that brings their identity to life. We work with established companies as well as organizations that are just beginning to define their brand.
As an advertising agency in Berlin, we understand what it means to work in one of Germany’s most creative—and at the same time, most competitive—markets.
- Friedrichstadt-Palast Berlin
- Office of the Federal President
- Sebastian Fitzek / Raschke Entertainment
- Berliner Sparkasse
- Mercedes-Benz
- Mastercard
- Freshfields
- DLA Piper
- Versicherungskammer
- Wempe
- FERI
- Cold War Museum Berlin
Our Promise
Why brot & salz?
Because strong brands don’t need to be louder. They need to be clearer. That’s why we develop brand strategies, corporate designs, campaigns, and websites that are built on a common foundation that no one can copy: your identity.
This results in communication that comes across as consistent, builds trust, and leaves a lasting impression.
Our Office
Advertising Agency in Berlin-Schöneberg
Our office is located at the 56 Bülowstraße in Berlin-Schöneberg. From here, we support companies in Berlin, Germany, and around the world—from the first workshop to the finished brand identity.
Frequently Asked Questions
FAQ About the brot & salz Berlin Advertising Agency
What does an advertising agency do?
An advertising agency develops brand strategies, corporate design, campaigns, digital presences, and marketing initiatives for companies. As a Berlin-based advertising agency, brot & salz combines all disciplines under one roof: concept development, design, web development, online marketing, and media production. The key difference from specialized individual service providers lies in the integrated approach—every initiative stems from the brand’s core and is aligned with all other touchpoints.
How do I choose the right advertising agency in Berlin?
The right advertising agency in Berlin is characterized by three factors: a clearly defined range of services, relevant portfolio projects from comparable contexts, and a transparent methodology. Since 2015, brot & salz has been developing communication solutions based on identity-driven brand strategy—using its own process (the CORE Workshop), a Red Dot Award for design quality, and clients from the entertainment, legal, retail, finance, and public sectors. Recommendation: Schedule a free initial consultation and see if the agency speaks your language—both professionally and personally.
How much does an advertising agency in Berlin cost?
The cost of an advertising agency in Berlin depends on the scope and type of service. Individual services, such as a logo or campaign concept, typically start in the four-digit range. Complete brand development projects—including a CORE workshop, corporate design, website, and initial content—start in the mid-five-digit range. Ongoing support services (managed hosting, SEO, social media) are billed monthly. Based on a no-obligation initial consultation, brot & salz creates a customized quote—with no one-size-fits-all solutions.
Next Step
Interested in working on a project together?
Get to know brot & salz during a no-obligation initial consultation—either in person at our Berlin office or remotely. No pre-planned presentation, no sales pitch: just an open conversation about your brand and what it can achieve.


