brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.
2020? That's right, corona! That means 30 years of German unity without fireworks, visitors and a stage. brot & salz therefore transformed the 30th anniversary celebrations into a hybrid digital experience for the whole of Germany. The presentations of the federal states, the Federal President and the federal constitutional bodies were virtually translated via an interactive and multimedia EinheitsEXPO Experience.
Keywords: Events, Concept, Day of German Unity, 30 Years of German Unity, TDE 2020, Day of German Unity 2020
