Creators and companies are currently facing a question: Which tool offers advantages for reach, workflow, rights and creations? For years, CapCut has been the all-rounder in video editing. With Edits, Meta has now launched its own tool, as always elegantly copied from its predecessors and currently preferred by the algorithm. In the following, we present the respective opportunities and limitations of the tools.
User experience in comparison: which tool suits you better?
CapCut offers a very extensive interface and could be overwhelming when starting out without a training period, but users are rewarded. The learning curve is high, but experienced users have a lot of control over details and are rewarded with creative freedom. Created content is suitable for all platforms.
The Edits interface is visually and functionally adapted to Instagram so that it feels like an "extension" of the app. The minimalist, uncluttered interface enables quick results and is ideal for spontaneous content. For creators, this means a quicker start, less friction and more platform proximity. The app functionality and user experience are clearly designed to ensure that your content ends up in the Instagram ecosystem.
Functions at a glance: Which tool offers more?
CapCut offers maximum flexibility and is like a Swiss army knife. Many tools offer many creative possibilities; a wide variety of content formats such as short videos, memes and elaborate cuts are possible. A wide range of effects, filters, transitions, music and sound options, as well as AI-supported tools and background removers help to create a wide variety of styles. All in all, users are not forced into a fixed format with this app, but can create everything from quick & dirty to high-end content in one app.
Where CapCut unleashes the Swiss army knife, Edits applies the scalpel - slim, precise and to the point. Precisely tailored to reels, the focus is on fast results instead of feature overload. Ready-made AI prompts can change the look, location, outfit or style of your clip. Future updates will bring advanced AI styling, noise reduction, keyframe editing and AI-driven collaboration. In addition to AI functions, Edits also offers a moodboard-like note function, a reel archive for structure and content organization. Edits is therefore a good choice for companies that focus on reach and rapid implementation.
New terms and conditions: CapCut plays with your rights
Since June 12, 2025, CapCut has had new terms and conditions that are a game changer for creators and companies:
- Irrevocable license: Everything you upload - videos, voice, face, text, even metadata - CapCut may use worldwide and unlimited.
- Commercial use: Content can be used in advertising without consent or remuneration.
- No confidentiality: Internal training courses or unpublished projects are not considered confidential either.
- Editing allowed: CapCut may change your content, even in a context that damages your image.
For private users, this sounds abstract. For companies and creators with brand value, however, it means losing control over their own content.
Meta's boost: The algorithm pushes edits
While CapCut is being criticized for these terms and conditions, Meta is trying to win over creators with edits: The Instagram algorithm favors reels that were created with edits. In concrete terms, this means higher reach, better visibility and more organic growth. For content creators, influencers and companies, this is not a detail, but a strategic factor.
Conclusion: boosts & brakes
CapCut impresses with its creative diversity and endless editing options - but the new terms and conditions mean a loss of control over your own content. Edits, on the other hand, relies on speed, clear structures and Instagram's algorithm bonus. For companies and creators, the decision remains strategic: is it about maximum freedom in design - or about reach and efficiency in the platform game?
Your next step?
We can't take the choice of tool off your hands, because it's not the tool that determines success, but the strategy behind it. We develop strategies that are more than just tool questions. We show you how to use edits or CapCut specifically for your brand, or are happy to do it for you - always tailored to your goals, your brand essence and your community. This way, every video becomes not just content, but a clear brand moment that makes an impact.