The salt in the soup of advertising agencies

brot & salz is an advertising agency from Berlin that sees itself as a creative ideas factory and specializes in marketing communication. As an innovative advertising agency, we offer customized solutions that strengthen your brand identity. Our unique approach, which we call "human-brand", sees brands as living personalities with a home, friends, family, dreams and a clear identity. We sit down with our clients to jointly develop a strategy that conveys this identity authentically and clearly to the outside world. Find out more in our article Visual branding: communicating the brand message effectively.

brot & salz focuses in particular on consulting services in the field of marketing, the sum of all measures for the development and marketing of products and media (including social media, of course, because we love social media) as well as the planning, design, conception and realization of advertising measures of all kinds. However, as a creative agency, brot & salz can do more: corporate communications, PR and design are further services that the company offers in order to provide its customers with an all-round carefree marketing package.

As a creative agency, creativity is our way of life and the constant hunt for new ways of communicating with the times determines our everyday life and our portfolio. Brands are put on a strong footing and passionately accompanied as they enter new markets. While each project presents new challenges, brot & salz always remains true to itself with a distinctive graphic style and straightforward textual expression.

We are also committed to sustainability. Our projects are not only creative, but also environmentally conscious in order to make our contribution to a better world. This responsibility is reflected in every step we take, from conception to implementation. We believe that great ideas should not only be innovative, but also sustainable.

Learn more about us and the Meaning of bread and salt in our agency philosophy.

brot & salz - Whoever has it has no worries!

The bread, it never runs out,

and salt, that spices up every feast,

as long as you are here

and share your bread with good friends.

As long as you have salt and bread

stay away from you all distress.


- Friedrich Rückert