The eau de toilette of the capital got from us the most harmless name possible: Wölkchen (german for “little cloud”). On the outside, it’s as bright as pink cotton candy. Inside, it’s like sitting on clouds. For the competition, a storm is brewing in the toilet sky. Here comes the fresh breeze with Berlin understatement, because it knows what it can do. Your castle in the air. Your little cloud.
Pretty in pink.
The light and airy design confidently celebrates the color pink. The color scheme paired with the bold visual language stands in stark contrast to the descriptive brand presentation of the established market players. In the gray cityscape of the metropolis, the product design results in changing advertising installations that set disruptive color accents.
World Wide Wölkchen.
With one click, the specially developed Wölkchen price checker shows the complete product portfolio. The user flies through different cloud layers and lands softly and happily on Wölkchen Sieben (Cloud Seven).
Sexy toilets in the flashlight.
Fashion photographer Robert G. Bartholot staged the mobile toilets in a dramatic play of light with lamborghini-esque reflections. This visually captured the fresh toilet experience and charged mobile toilets with glamour, glitz and Hollywood flair.