Weißes Logo von Versace auf transparentem Hintergrund.

Influencers from all over Germany followed Versace’s invitation to the boutique at Kurfürstendamm Berlin on the occasion of the launch of the new Versace Menswear Style Files Pre-Spring 17 Collection. We developed an interactive social media experience with great reach using the “Versace GIF Booth Experience” and the hashtag #veryversace.

CLIENT
Gianni Versace S.P.A.
INDUSTRY
Fashion

Versace GIF Booth Experience.

The “Versace GIF Booth Experience” was the perfect measure to fully exploit the reach of models and influencers such as Palina Rojinski, Bonnie Strange, Riccardo Simonetti and many more at the event produced by written.by Agency. Thus, the #veryversace campaign had an enormous radiance for the awareness of the Collection among fans of the brand throughout Germany.

GIF mit u.a. Bonnie Strange und Riccardo Simonetti auf dem Versace Event in Berlin.

GIF vom Versace Event 2017 in Berlin.
GIF vom Versace Event 2017 in Berlin.
GIF vom Versace Event 2017 in Berlin.

#veryversace.

The Gif Booth sent out animations branded with the Versace logo via email. These could be shared directly via Facebook, Twitter, Snapchat and Instagram using your own smartphone. Under the hashtag #veryversace, many moving gif images were created, which were scattered across all online channels in real time and ensured high reach and interaction rates.

Schwarzes Logo von Versace auf transparentem Hintergrund.
Schwarzer Flyer mit weißer Schrift für die Versace Cocktail Party am Kurfürstendamm und After Party im Soho House 2017 in Berlin. Gesponsert von BMW.