Influencers from all over Germany followed Versace’s invitation to the boutique at Kurfürstendamm Berlin on the occasion of the launch of the new Versace Menswear Style Files Pre-Spring 17 Collection. We developed an interactive social media experience with great reach using the “Versace GIF Booth Experience” and the hashtag #veryversace.
Versace GIF Booth Experience
The “Versace GIF Booth Experience” was the perfect measure to fully exploit the reach of models and influencers such as Palina Rojinski, Bonnie Strange, Riccardo Simonetti and many more at the event produced by written.by Agency. Thus, the #veryversace campaign had an enormous radiance for the awareness of the Collection among fans of the brand throughout Germany.
The Gif Booth sent out animations branded with the Versace logo via email. These could be shared directly via Facebook, Twitter, Snapchat and Instagram using your own smartphone. Under the hashtag #veryversace, many moving gif images were created, which were scattered across all online channels in real time and ensured high reach and interaction rates.