Berlin-Tag is Germany’s largest career and information fair in the education sector. In lectures and consultations, visitors can find out about the wide range of entry-level opportunities and career prospects in Berlin’s daycare centers, schools and youth welfare offices.

KLIENT
Senate Department for Education, Youth and Family
BRANCHE
Education

Berlin is looking for smart people

Berlin-Tag is aimed at prospective students, career starters and professionals in the education sector. To reach them, brot & salz supported the Senate Department for Education, Youth and Family through targeted marketing. The design of advertising materials and event equipment, the social media campaign and the photo and video production made a decisive contribution to the success of the event.

Social media campaign

To promote Berlin-Tag, a social media campaign was developed that impressed with relevant content and target-group-specific ad management. Events were created on Facebook that were very well received by the target group. As a result, the trade show saw a sharp increase in the number of participants.

Finding your way quicker

brot & salz designs and produces the exhibitor booklet for Berlin-Tag, which provides visitors with an overview of the location of all stands. Visitors to the trade fair can thus always find exactly the Berlin schools, universities, child and youth welfare institutions and youth welfare offices they are looking for among more than 170 exhibitors.

Das Logo der Stadt Berlin: Abgebildet sind die Buchstaben "be", das Brandenburger Tor und das Wort "Berlin" in dieser Reihenfolge. Das Tor ist abstrakt dargestellt und alles ist in roter Farbe gehalten. Der Hintergrund ist transparent.

Press release of the Senate Department
for Education, Youth and Family

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