The legendary Friedrichstadt-Palast has turned 100 and we popped the corks. Under the motto ” Ein Jahrhundert Palast” brot & salz developed the official design for the stage anniversary. At the center is a strong typography that artistically merges past and present.
When the whole city
becomes a gallery.
To celebrate the stage anniversary, Berlin became an open-air exhibition. For this purpose, brot & salz reinterpreted historical posters from 100 years of Palast history and merged their motifs with the modern “einhundert” (german for “one hundred”) design. These loving homage works could be admired as digital city lights and print billboards throughout the city.
A proud “einhundert”
wherever you look.
Even the usual means of communication have been immersed in the celebratory “einhundert” design for the anniversary season. From envelopes and information flyers to the railings in the Palast foyer and the walls in the stairwell, everywhere there is a proud reference to the long history of the legendary house.
time & web design.
In all its detail, the long history of the Palast can be experienced online at einjahrhundertpalast.berlin. brot & salz provided the web design for this journey, in which the extended typography becomes a timeline and leads through epochs and events of the eventful history of the Berlin landmark.
For the duration of the jubilee season, the foyer of the Friedrichstadt-Palast opened its doors to all visitors with a small but exquisite exhibition. On display were historical costumes, documents steeped in history, a digital collection of all show posters from 100 years of the Palast and a large cross-section of the house. brot & salz ensured that the exhibition in the foyer also shines in the light of the “einhundert”.