What do hard-working high-performance lawyers and out-of-the-box thinking legal savants have in common? And how is the performance of the heroes in the background of one of the world’s top law firms duly acknowledged? Freshfields Bruckhaus Deringer’s new continental European employer branding campaign answers these questions and much more!

KLIENT
Freshfields Bruckhaus Deringer
BRANCHE
Law

challenge today

Together with representatives from all continental European offices, brot & salz has identified the core of the Freshfields mentality. From business service interns to partners, the people at Freshfields share a common mindset: the status quo is seen as a challenge to get better together every day.

This special drive is celebrated in the “challenge today” employer branding campaign, translated into community-building messages and visualized in colorful, authentic images.

Das Logo von Freshfields Bruckhaus Deringer. Blaue Schrift auf transparentem Hintergrund mit einem Bildlogo darüber. Die Schrift lautet "Freshfields Bruckhaus Deringer" und das Bildlogo stellt einen stilisierten Engel mit Speer dar.
Ein Gif für Freshfields: In einem 3 mal 4 Raster werden Menschen unterschiedlicher Hautfarbe vor buntem Hintergrund dargestellt. Alle Personen lächeln mit unterschiedlicher Intensität und sind vom Schlüsselbein aufwärts abgebildet.. Das Bild ist animiert und tauscht einige Personen alle paar Sekunden gegen andere aus.

Design toolbox

In a comprehensive design toolbox, which includes all common campaign deployment formats, “challenge today” becomes an efficient, modular toolbox for all continental European HR offices.

Boundless freedom

The seemingly endless combination possibilities of photography, color and text in the “challenge today” campaign ensure maximum customizability and regional scope for addressing recruits from Spain to the Netherlands.

Honor to whom honor is due

An important factor in the success of one of the world’s leading law firms are the heroes in the background of Freshfields: the experts in Business Services. That is why “challenge today” dedicates a separate animated film to them, in which their role in the Freshfields team is duly honored.

The digital face

The digital face of the campaign is the career pages of the continental European Freshfields offices. For a holistic experience from first contact to more in-depth information and application, brot & salz also gave Freshfields HR’s online presence a makeover with a “challenge today” look.

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