In Berlin, you don’t have to juggle torches standing on one leg on Alexanderplatz to be considered gifted. It’s also enough if you redefined Pythagoras’ theorem in third grade or wrote your first symphony at age four. Just kidding, the Senate’s “Begabtes Berlin” (Gifted Berlin) program is for everyone!
Promotion of giftedness on a new level
In 2018, as part of a funding offensive by the Senate Department for Education, Youth and Family, the Fachstelle Begabungsförderung (office for the promotion of giftedness) and the “Begabtes Berlin” program were launched. brot & salz developed the name and logo for the program and provided conceptual support for the specialist office for the promotion of giftedness from Day 1 with holistic branding, corporate design and communication design, PR consulting, event conception and organization.
Colorful like Berlin
The fresh corporate design of “Begabtes Berlin” relies on accentuated color effects, creative elements and a perspective arrangement in the layout and image presentation, without abandoning the visual affiliation to the canon of public institutions of the Senate Administration.
Under the motto “Exchange, Networking, Qualification”, the Fachstelle Begabungsförderung has been inviting representatives of science, educational staff and partners to the Fachtag für Begabungsförderung every year since 2019. In inspiring locations, the focus of the event here is on the further education and interaction of the participants. brot & salz conceives, organizes and produces the BEGA symposium in close cooperation with the office management.
Promotion of giftedness
on a new level!