Internationales Deutsches Turnfest 2017

Events

Can people fly? With the conception of the opening show for the International German Gymnastics Festival, we questioned the natural law of gravity and let athletes and musicians float into the night sky in front of the Brandenburg Gate.

A picture shows the stage at
A picture shows the stage with logo at
A picture shows the stage at

Brot and games.

brot & salz was responsible for the concept and artistic direction of the 90-minute opening event for the International German Gymnastics Festival on June 3, 2017 in front of the Brandenburg Gate in Berlin. In addition to the Rio Olympians around symbolic figure Andreas Toba, the show was opened by the President of the German Gymnastics Federation Dr. Alfons Hölzl, the Federal Minister of Economics Brigitte Zypries and the Senator of the Interior of Berlin Andreas Geisel, among others.

One picture shows the purple logo of the "International German Gymnastics Festival".
One picture shows the blue logo of the "International German Gymnastics Festival".
One picture shows the red logo of the "International German Gymnastics Festival".
One picture shows the orange logo of the "International German Gymnastics Festival".

Colors of Passion.

"Colors of Passion". The passion for sport and diversity united everyone present - audience and participants alike. At the opening of the International German Gymnastics Festival 2017, visitors to the official opening show were told an exciting and emotional story that anyone who loves sport could identify with. A story of dreams, energy, hope, disappointment, friendship, competition and success.

One picture shows a band performing at the
A picture shows the
One picture shows the stage of the
A picture shows the stage at the Brandenburg Gate at
A picture shows the people in front of the stage at the
A picture shows showmen at the

How colorful is that?

In nine scenes, we took the audience on a sporting journey full of dynamism and action around
around the world of gymnastics. We saw the world through the eyes of the protagonist on his journey from
From a child with a dream to a top athlete, we fevered, laughed and cried with them. Every athlete
knows the highs and lows of his career. In every scene, new actors, sporting and cultural events awaited us.
Performance artists who capture the mood of the respective scene in impressive performances.
artistically.

Each scene was immersed in its own color scheme, which was taken from the colors of the gymnastics festival logo
and then erupted into a bombastic, interactive explosion of color for the grand finale.

The show, conceived by brot & salz, celebrated the big and small emotions of sport. Its
unifying power, its diversity and the passion it awakens in us.

Client

German Gymnastics Festival Association

Year

2017

Range

Sport


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Branding
Photography
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Photography
Video production
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Photography
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Video production
Web design/UX/UI
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Corporate Design
Web design/UX/UI
Websites
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Branding
Brands
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Branding
Corporate Design
Events
Web design/UX/UI
Websites
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Web design/UX/UI
Websites
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Branding
Events
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Events
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Events
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Corporate Design
Events
Photography
Video production
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Video production
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Corporate Design
Photography
Video production
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Branding
Campaigns
Video production
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Photography
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Branding
Photography
Brands
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Branding
Corporate Design
Events
Brands
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Branding
Corporate Design
Events
Online Marketing
Video production
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Photography
Video production
Web design/UX/UI
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Software & Webapps
Video production
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Corporate Design
Brands
Video production
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Events
Campaigns
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Corporate Design
Video production
Web design/UX/UI
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Video production
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Branding
Photography
Video production
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Branding
Corporate Design
Web design/UX/UI
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Branding
Web design/UX/UI
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Branding
Video production
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Photography
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Corporate Design
Photography
Video production
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Video production
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Events
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Branding
Corporate Design
Photography
Stores
Video production
Web design/UX/UI
Websites
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