Jetlag is for Amateurs - a&o Hostels

The Berlin creative agency brot & salz planned a photo campaign for a&o Hostels. This served as the visual basis for the presentation on the reorientation of a&o Hostels at the ITB. A company like a&o, which is growing rapidly and successfully, also regularly fine-tunes its visual identity. As part of the International Touristics fair Berlin (ITB) 2018, the Berlin a&o Hostel was presented to the world public. This hostel already shone in its new and redesigned look.

The premises shone in a new light. brot & salz depicted the diversity of a&o Hostels' guests in the photo campaign with a wide variety of models and actors.
The a&o staff were also delighted with the new design. In new polo shirts and with a smile on their faces, the a&o team beamed for the cameras of brot & salz and showed all their hospitality. The images from the photo shoot served as the visual basis for the rebranding presentation at the ITB. They were also used for the presentation in numerous communication materials and on the a&o website.

The pictures of the photo campaign are on the website: to find. 

The new a&o interior design caters for all needs. Whether it's a light-flooded family or multi-bed room or a cozy breakfast lounge. Working at a modern workstation or letting off steam in the fun area with table football. brot & salz staged authentic guest experiences with over 30 models. The emotional experience of the guest was always at the forefront of the motifs.

So if you are looking for a place to stay in Berlin:

a&o Berlin Mitte

Köpenicker Str. 127-129
10179 Berlin
GermanyGPS: 52°30'31.8″N 13°25'26.4″E

Tel: +49 30 80 94 7 - 52 00