Haystack or needle? - Marketing defined

Marketing is the target group-oriented alignment of corporate activities. This is based on the market, with the focus on the range of goods and services on offer.

Literally translated, the term "marketing" means "sales management". This is a fundamental aspect of managing a company.
Marketing describes the recognition and fulfillment of the needs of a company's own target group and stakeholders in the market.

Marketing is always concerned with recognizing shifts in demand and adapting the company to them at an early stage. After all, the aim is to create a permanent competitive advantage for the company.